PGDM Program

PGDBM (Marketing Management)

DURATION : 2 YEARS (NMIMS)

Highlights:
1. two-year program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
2. Updated courseware to keep in step with the changing business landscape.
3. Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
4. Understand the concepts of management and integrate them with marketing management.
5. Effectively navigate the marketing segment which includes both traditional and modern-day marketing.


Outcomes::
1. Effectively develop a marketing plan that is cost conservative which also delivers optimum results
2. Skilfully identify the target markets and craft communication that talks to them in their language
3. Develop effective marketing strategies & integrated marketing campaigns
4. Strengthen existing relationships with customers & convert them into brand advocates.
5. Give you an edge over the competition and help you create a path for a successful business career

SEMESTER 1

Subjects Credits
Management Theory and Practice 4
Organisational Behaviour 4
Marketing Management 4
Business Economics 4
Financial Accounting & Analysis 4
Information Systems for Managers 4


SEMESTER 2

Subjects Credits
Business Communication 4
Essentials of HRM 4
Business Law 4
Strategic Management 4
Operations Management 4
Decision Science 4


SEMESTER 3

Subjects Credits
Brand Management 4
Consumer Behaviour 4
Marketing Strategy 4
Customer Relationship Management 4
Sales Management 4
International Marketing 4


SEMESTER 4

Subjects Credits
Services Marketing 4
Marketing Research 4
Digital Marketing 4
Business: Ethics, Governance & Risk 4
Research Methodology 4
Project 4
Get an edge over the competition with the right tools and resources, to build a sustainable and profitable business. The program prepares you to take up various roles such as:

  • Product Manager

    Develop products by conducting market research and gauging the other products in the market. Create production timetable, build marketing strategies and launch new products.

  • Market Research

    Assess consumer preferences to decide how to shape, advertise, and market their products and services.

  • Brand Manager

    Plan and execute all communications and media actions across channels, as well as for online and social media.

  • Marketing Manager

    Develop, implement and execute effective and profitable strategic marketing plans.

  • Media Planning & Buying

    Meet clients to understand their advertising strategies and illustrate the most effective media combination.

  • PR Manager

    Create and maintain a favourable public image of the organisation, by communicating accomplishments and other related news.

Eligibility & Program Fee

  • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
    OR
  • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.

86,000/-

Option 1 : Full Fee Payment (in INR)

  • Full Fee Payment
  • Admission Processing Fee : 1,200/-
  • One Time Payment For Entire Course

47,000/-

Option 2 : Annual payment (in INR)

  • Program fee Per Year
  • Admission Processing Fee : 1,200/-
  • No. of Years 2

25,000/-

Option 3: Semester-wise fee payment (in INR)

  • Program Fee Per Semester
  • Admission Processing Fee : 1,200/-
  • No. of semesters 4
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • The University offers special incentives to our armed forces with a 20% concession on the program fee.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.

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