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Aayushi
25 January, 2024
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Picking a career is like trying to decide on what to have for lunch when you are starving – it is tiresome & confusing! However, unlike choosing lunch, your choice of career can affect your life drastically. You have to find something that pays the bills and something that helps you live your dream life.
Now, Digital Marketing might not be the first thing that pops into your head when you are daydreaming in class. But trust me, when you take a close look at this field, you will find it extremely rewarding and full of lucrative career opportunities.
As per the Economic Times, the Digital Marketing industry had grown by 9.4%, reaching a whopping Rs. 68,475 crore in 2018. It is projected to maintain this momentum and is expected to reach Rs. 1,33,921 crore by 2025, showcasing a lucrative and expanding landscape.
You can see, it has a bright future, and 2024 is just the beginning!
Digital marketing is all about using the internet and various tools such as social media, emails, blogs, and creative online ads to get the word out about your business. It is like building an online shop and making sure the right people know that it exists.
The whole point is to connect with the right people and then craft your messages just for them.
| Skills | Details |
| SEO & SEM | You will be optimising websites for search engines and managing paid advertising & marketing campaigns. |
| Social Media | One of the key aspects of Digital Marketing is Social Media Marketing wherein you will be managing and growing the presence of a brand on various social media platforms. |
| Content Marketing | You will have to develop and execute strategies to create and promote relevant content. |
| Email Marketing | You will be responsible for planning and executing email campaigns to engage and retain customers. |
| Video Marketing | One of the tasks you will be responsible for is creating and implementing video content for marketing purposes. |
| Data & Analytics | You will be analysing marketing data to assess performance and facilitate informed decision-making. |
| Design Thinking & Planning | You will be applying creative and strategic thinking to design effective marketing campaigns. |
| Tech Savvy | You need to be tech-savvy to stay updated on technological trends and tools relevant to digital marketing. |
Although traditional marketing is still important, Digital Marketing is becoming more popular because it is cheaper and provides useful data.
Now, Marketing Managers literally can see the information about the users. They can see a visitor’s activities like where website visitors come from, what they do on the website, and strategies that give the best return on investment (ROI). This data-driven method helps professionals show their value and lets leaders know which strategies work best. Successful approaches can be repeated, removing the uncertainty in future campaigns.
When you are starting a career in Digital Marketing, It is important to understand the types of jobs in this field. There are lots of different roles, and each one requires its own specific skills to learn.
Everyone needs SEO in their digital marketing toolbox, no matter how green you are. It is like the spine of every digital word you write because the whole point is for people to find it.
We are always hungry for people who have knowledge about good content scores, how to spy on the competition, what’s up with mobile searches, and who can make sense of all that website data. If you master those, online traffic will be knocking on your door!
SEM Managers are responsible for improving the visibility of websites on search engines. Their work is to bring the targeted traffic and leads to the website through paid advertisements.
As an SEM Manager, you have to figure out what people are searching for and pay the right amount for the company’s website to place the ad on top of the search results.
Social Media plays a major role in the world of online marketing. That’s where Social Media Managers step in. You, as a “Social Media Manager”, will be responsible for turning the name into an actual brand. It is like you are shouting online about the company on Facebook, Twitter, Instagram, and LinkedIn.
As a Social Media Manager, you will be setting up campaigns using videos and pictures. Your focus will be on what are the target audience’s interests and how to target them using the right keywords.
You will be the one-man army of social media as you will be taking care of various activities like being a Writer, Designer, and Project Manager. Sometimes you may need to answer messages after work as well.
Email Marketing might seem simple – You would be thinking that you just have to send some emails and that’s it. But it is much more than that, you have to send emails to specific groups of people. But being specific in who you target requires special skills.
In Email Marketing, you have to send emails to groups of customers and potential customers to boost business and make people aware of products and services. Sometimes, emails are sent just to connect with people, without directly trying to sell something.
As an Email Marketer, your task will be to try out different subject lines, text, and layouts to figure out which emails grab the most attention.
After having some experience in Digital Marketing, you will realise just how much writing is involved in the process. Copywriters write stuff to grab the customers’ attention! They come up with catchy lines for adverts, descriptions of things you can buy, and even emails you might receive. Yes, even those newsletters you receive via mail! They even write scripts for videos!
They obviously need to be good at writing but guess what? They also need to be super creative and always asking questions. Why? Because everyone’s got something else going on – phones, telly, you name it! So Copywriters gotta make their words so good, they can keep you hooked.
Content Writing and Copywriting may sound like the same thing but they couldn’t be more different. Both involve words and digital marketing. But they are actually quite different, just like apples and oranges!
Content Writers tell stories. The primary work of a content writer is writing long & short articles. They also write Blog posts and ebooks. They keep the visitors engaged and informed with their writing skills.
| Job Role | Average Salary (LPA) |
| SEO Manager | ₹ 8.9 LPA |
| SEM Manager | ₹ 7.7 LPA |
| Social Media Marketer | ₹ 8.7 LPA |
| Email Marketing Manager | ₹ 4.5 LPA |
| Copywriter | ₹5.3 LPA |
| Content Writer | ₹ 3.6 LPA |
Source- Glassdoor & AmbitionBox
You also can join this adventure of Digital Marketing in the world of online engagement. Remember, it is all about creativity & strategy.
If you are passionate about connecting with audiences, telling stories, and shaping online experiences, then Digital Marketing awaits you with open arms. So, dive in, learn, grow, and become more than just a marketer – become a digital architect, shaping the future of how brands connect with the world.
