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Certification in Marketing

Begin your Marketing Journey

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SWAYAM

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edX

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Udemy

About the Course

Every business needs a marketing team to expand their business, increase their revenue and sales. With the free certificate courses, you can enahnce your marketing knowledge and develop competent skills to prosper in this lucrative field. As the demand for marketing professionals has been increasing substantially, pursuing this course can be an advantage for you. These free certification can help you understand and apply the core skills of marketing like advertising, branding, mass media, promotion and lot more. Learners will understand about value proposition, product fit, market, distribution, branding strategies and tools used to measure the performance of marketing campaigns These courses do not need any prerequisties and are accessible to any individula irrespective of their background and experience. The level of expertise and duration may vary across the platform.

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1.What You Will Learn?
2.Who Should Go For It?
3.Points to Note
4.Summary

The free certificate course in marketing is designed for individuals from any background and industry. Here you dive into foundational concepts of consumer behaviour, strategic market segmentation, branding decisions, and other key aspects of marketing to get you started in this field. The core concepts taught in these courses are listed below:

Organizational Insights
4Ps of Marketing
Behavior Analysis
Market Types
Market Segmentation, Targeting, Differentiation, Positioning
Pricing Strategies
Channel Management & Promotion

These courses are beginner-friendly, teaching you the basics needed to start marketing. So, anyone with a passion to learn the wide possibilities in marketing can pursue this course. The level of difficulty may change but is generally from beginner to intermediate level, depending upon the course and platform you choose. Candidates who fall in this category can pursue this course:

Young entrepreneurs
Graduates and postgraduates
Working professionals
Small business owners
Self-employed individuals
e-Commerce professionals
Marketing enthusiasts
While many learning processes are typically free, acquiring a certificate on certain platforms may involve a nominal fee.
There are portals where you have to appear for an exam on completion of the course to receive the certificate.
Access to course material is mostly valid until the course completion deadline.
The exact curriculum may vary as per the course provider, nature of the course, and difficulty level.
Since marketing has various sub-categories, every course will have different features.

Summary

Field of Study:Marketing
Type:Free Certificate Course
Duration:2 hrs to 2 months
Mode of Learning:Online
Average Salary Offered:Depending on the job role and experience, you can earn somewhere between ₹3 LPA to ₹14 LPA
Employment Roles:
  • Marketing Coordinator
  • Brand Manager
  • Product Strategist
  • Market Research Analyst
  • Advertising Executive
  • Marketing Consultant