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The PG Diploma Programme in Marketing Management offered through distance mode is aimed to provide students with in-depth knowledge of marketing, sales, digital marketing and marketing theories. Depending upon the course provider, the course duration can be of 1 to 2 years. The flexible learning methodology of this programme is ideal for working professionals and candidates restricted by other committements. After completing this programme, students can pitch for positions like Market Research Analyst, Sales Manager, and various other job opportunities.
At present, the marketing industry is booming and the job prospects in this field have grown immensely. As this sector is mushrooming, upgrading your skills with PG Diploma in Marketing Management will be beneficial in many ways.
Salary HikeGraduates increase their earning potential by adding a PG Diploma qualification to their profile. It shows that the candidate has made efforts to increase his/her knowledge base and skills.
Personality DevelopmentSince marketing is an outgoing field, in this course, you will be trained with transferrable skills with a practical-based learning methodology.
Pathway to Leadership RolesEnhancing your skills and understanding of the domain with a PGD programme will make you a subject-matter expert in the field. Therefore, you will become eligible for leadership positions in the corporate sector.
The common criteria followed for getting admission into PG Diploma programme is provided below:
A candidate with bachelor's degree in any stream including Chartered Accountancy/ Cost Accountancy/ Company Secretary ship with minimum 50% marks
Candidates who completed HSC and have 2 years of minimum experience can also apply
The admission is done on rolling basis with a fixed deadline for the submission of the application. The admission calender and strcuture is different for each university. Nonetheless, below mentioned is a general overview of the admissions process followed largely:
Create login details to start with the application form.
Fill in the personal details and upload the documents.
The admission cell scrutinises the applications of every candidate.
Pay the non-refundable application fee.
Shortlisted candidates will receive an official admission offer letter.
The admission is done on rolling basis with a fixed deadline for the submission of the application. The admission calender and strcuture is different for each university. Nonetheless, below mentioned is a general overview of the admissions process followed largely:
Academic Documents
Government ID proof
Work Experience
Passport size photographs
In a sea of countless domains, it is best to chisel your career path in one specific field to experience the best results in your career. That is why, it is always suggested to fresh graduates and working professionals to go for the right specialisation:
No matter whichever industry working in, staying competive in the job market is essential. As the marketing industry is growing at a much faster pace, pursuing a specialised will benefit your professional trajectory.
Candidates with expertise in a particular niche are mostly considered for senior positions at multinational companies and are more likely to recieve competitive salary packages. This will ultimately lead to job security and progress in the long-term.
The common course subjects covered by colleges under the PG Diploma in Marketing Management course are as follow:
| Semester 1 | Semester 2 |
|---|---|
| Marketing for Managers | Rural Marketing |
| Sales Management | Marketing Research |
| International Marketing | Retail Management |
| Product Management | Management of Marketing Communication and Advertising |
| Consumer Behaviour | Marketing of Services |
Adding PG Diploma qualification to your profile will showcase your expertise in the field and skills. You can explore many career opportunities such as:
| Job Roles | Job Description |
|---|---|
| Brand Manager | Develops a brand strategy considering the target audience, strategizes marketing plans across all verticals, studies customer insights, and oversees the performance of marketing campaigns. |
| Sales Manager | Ensures the sales team reaches its targets, evaluates their performance, and provides a detailed sales forecast. |
| Email Marketing Manager | Develops email marketing campaigns for the company, runs end-to-end email marketing campaigns, and manages email databases. |
| Digital Marketing Manager | Plans and executes digital marketing strategies, including email campaigns, display advertising campaigns, and maintaining a social media presence for brands. |
| Marketing Analyst | Studies market trends to analyze conditions supporting better sales. Develops marketing action plans based on their findings. |
| Job Roles | Average Annual Salary |
|---|---|
| Brand Manager | ₹19.3 LPA |
| Sales Manager | ₹6.6 LPA |
| Email Marketing Manager | ₹5.6 LPA |
| Digital Marketing Manager | ₹11.9 LPA |
| Marketing Analyst | ₹10 LPA |
| Course Name: | PG Diploma in Marketing Management |
| Course Type: | Diploma |
| Duration: | 1 year |
| Mode of Learning: | Self-paced learning/Online |
| Fee Structure: | Fee for this program ranges between ₹10,000 to ₹1,00,000 |
| Average Salary Offered: | Salary for various job roles in this sector ranges between ₹8,00,000 PA |
| Employment Roles: | Brand ManagerSales ManagerEmail Marketing ManagerDigital Marketing Manager |
| Examination Method: | Varies as per university |
