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Jagpreet
26 June, 2024
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“Marketing is not a task, it is an ongoing process that requires constant attention and adaptation”- Jay Baer
Any company must have an efficient marketing team to draw customers and build strong relations with them. From creativity to strategic thinking, marketing includes every aspect, leading to increased sales and business revenue. A few years back, only traditional marketing ruled the industry; however, the digital wave and technological breakthroughs have changed the dynamics of the marketing field. If you are an aspiring marketer or a working professional looking to advance your career, earning an MBA degree is your way ahead.
Studying MBA Marketing online or offline will prepare you for future challenges and give you an edge over others. An online MBA in Marketing programme is more flexible, whereas a regular MBA programme is restricted.
Let’s get to the details of the online MBA in Marketing programme through this blog.
Online MBA degree in Marketing is a two-year PG course offered by various universities in India. You can pursue this course after completing your bachelor’s degree in any stream. Typically, the programme is designed to meet the marketing needs of companies while enhancing their understanding of the business. This course is ideal for candidates who wish to transition into marketing, aim to streamline their career in this domain or are working professionals intending to improve their skills.
| Course Level | PG degree course |
| Course Duration | Minimum 2 year |
| Online MBA in Marketing Fee | INR 50,000 to INR 10,00,000 |
| Eligibility | Must have completed a bachelor’s from a recognised university |
| Average Salary for Online MBA in Marketing | INR 5 to 16 LPA |
| Top Recruiters | Hindustan Unilever PepsiCo ITC Limited Microsoft Nestle Dabur Flipkart Tata Motors & many more |
The MBA Marketing online is available for all students, irrespective of their academic or professional background. However, you must meet certain criteria to enrol in your desired institution.
Applicants should have completed a bachelor’s degree from a UGC or AICTE-recognised university.
You must have scored more than 50% marks in your previous qualification. This minimum mark requirement can vary for every college.
The reserved category students get 5% relaxation.
Work experience is not mandatory but may be preferred by a few colleges.
Though not compulsory, there are institutions which require entrance exam scores.
Start by filling out the application form online
Fill in the personal information, qualifications and experience, if any
Submit the documents the university requests, such as identity proof, academic transcripts, etc.
Pay the application processing fee
Appear in the personal interview or presentation round (if applicable)
Wait for the university to shortlist your profile
Once shortlisted, block your seat by paying the course fee
In some colleges/universities, valid entrance exam scores are also required. In that case, you must first appear in the exam and then fill out the application form.
The online MBA in Marketing programme curriculum focuses on marketing tactics, customer behaviour, and the digital world’s impact on businesses. Although the subjects in every college are different, here is a common syllabus you will be studying in this programme:
| Semester 1 | Semester 2 |
| Principles of Management | Production and Operation Management |
| Managerial Economics | Financial Management |
| Organisational Behaviour | Human Resource Management |
| Business Law | Marketing Management |
| Management Accounting | Management Information System |
| – | Digital Marketing |
| Semester 3 | Semester 4 |
| Brand Management | International Marketing |
| Consumer Behaviour | Services Marketing |
| Marketing Strategy | Marketing Research |
| Customer Relationship Management | Ethics, Governance & Risk |
| Sales Management | Research Methodology |
| – | Project Work |
Here are some benefits of pursuing an MBA in Marketing online mode from top business schools in India:
Explore Better Career Opportunities: An MBA degree acts as a ticket to bigger and wider career avenues. It accelerates your corporate growth and trains you to become an efficient business leader.
Become a Marketing Expert: Streamlining your career toward a domain will make you eligible to secure more niche-oriented jobs with higher salaries than generic roles.
Get High Remuneration: Employers look for MBA graduates with advanced knowledge of the field and a strong understanding of business. This shows that they are not only capable of managing technical work but can also lead teams to meet business objectives.
Affordable Programme: Online degrees have a low fee structure and do not include relocation or transportation costs, which makes them affordable compared to regular programmes.
Flexible & Personalised Learning: The primary benefit of online learning is the flexibility it gives. You don’t have to visit the campus regularly to attend classes and can learn at your own pace.
| Institution Name | Fee Structure |
| Jain University | INR 40,000 (Per Semester) INR 1,60,000 (Total fee) |
| UPES | INR 43,750 (Per Semester) INR 1,75,000 (full course) |
| Uttaranchal University | INR 20,500 (Per Semester) or INR 40,000 (Per Year) INR 82,000 (Full Course) |
| Manipal University Jaipur | INR 43,750 (Per Semester) INR 1,75,000 (Full Course) </sp an> |
| Chandigarh University | INR 37,500 (Per Semester) INR 2,00,000 (Full Course) |
| Symbiosis International University | INR 1,50,000 (per year) INR 3,00,000 (Full Course) |
| Dr. D.Y. Patil Vidyapeeth, Pune | INR 45,000 (SEM I,II & III) INR 34,200 (SEM IV) INR 1,69,200 (full course) |
| Shoolini University | INR 37,500 (per semester) INR 1,50,000 (Full Course) |
| GLA University | INR 16,500 (Per Semester) INR 30,000 (Yearly) INR 69,500 (Full Course) |
| Lovely Professional University | INR 45,000 (Per Semester) INR 1,80,000 (Full Course) |
Also Read: Top 10 Online MBA Colleges in India
In 2023, the Indian advertising and marketing industry reached INR 827 billion. In view of past performance and future trends, IMARC Group predicts that the market has a chance to show a growth rate of 9.9% CAGR till 2032. Moreover, the digital marketing sector has also shown impressive growth in recent years. These numbers show the huge scope the marketing industry holds. Therefore, no time could be better than this to pursue an online MBA in marketing. Once you are done with your degree, you can get lucrative job opportunities such as:
| Job Roles | Average Salary (INR) |
| Digital Marketing Manager | 11.6 to 18.7 LPA |
| Media Manager | 6 to 12 LPA |
| Marketing Manager | 8 to 20 LPA |
| Sales Manager | 6 to 14.1 LPA |
| Market Research Analyst | 3 to 7 LPA |
| SEO Manager | 5 to 10 LPA |
| Email Marketing Manager | 2.5 to 9.4 LPA |
| Social Media Manager | 8 to 13.7 LPA |
| Business Development Manager | 6 to 12 LPA |
The online MBA in Marketing programme will teach you about advanced marketing tools and techniques. From better career opportunities to building your own startup, you can get lucrative career opportunities in the marketing field. Avail the benefits of an MBA degree without quitting your job with online education and the right college.
Undoubtedly, an MBA has ample benefits. If done from a UGC-DEB-approved and recognised university, your online MBA in Marketing is totally worth it. Also, if you are pursuing the degree, avail yourself of the benefits, not because everyone else is doing it.
The typical MBA marketing online programme fee ranges between INR 50,000 and INR 10,00,000. The government college fee is generally less than that of private institutions.
Completing an MBA Marketing online programme takes two years or a maximum of four years.
While every university has different admission requirements, the common eligibility for an online MBA in Marketing is a bachelor’s degree in any stream from a UGC-recognised college/university with 50 – 60% marks.
This programme typically covers brand management, marketing strategy, consumer behaviour, marketing research, and international marketing, among other subjects.
