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Kamaldeep
31 May, 2023
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Every person makes purchases every day, whether out of necessity or pleasure. Ever wondered why you always gravitate towards buying certain products when you are out shopping even when you do not even need them in the first place? This could be due to clever marketing techniques that companies use to intrigue consumers enough so we end up buying their products. But how do companies do that considering how hard it is to influence consumers? This is where marketing professionals come in. They are ones who are tasked with understanding the psyche of the consumers so that they can use the information to lay out elaborate marketing strategies for their firm.
Contrary to what people believe, marketing is not the same as advertising. This is because curating a marketing strategy involves more than clever slogans and taglines. It requires understanding their audiences’ needs, ambitions, and struggles; and coming up with products that cater to those. Marketing focuses on forging a deeper meaningful relationship between a company and its consumers. Today marketing is an important part of any type of industry and it is continuously growing allowing for more job generation.
If you are someone who wants to carve a niche for yourself in the marketing sphere you need to understand that this is a highly competitive industry where equal importance is given to your educational qualifications and the skills that you bring to the table. To be a marketing professional you need to have a creative streak with an ability to do critical thinking. Aside from these skills you also need to have a relevant degree in the niche, for instance, an MBA in marketing.
In recent years, an MBA degree has emerged as a highly sought-after qualification that allows you to enter various types of fields including marketing. This article will dive into the various marketing-related jobs to aim for thus helping you narrow down your search.
An MBA in Marketing is a master’s degree that focuses on instilling students with relevant knowledge regarding the field of marketing so that they are well-prepared to lead challenging roles in different sectors. The curriculum covers all the major marketing topics including important business concepts like finance, accounting, business management and so forth. The two-year degree lays heavy emphasis on the overall development of a student which is why the curriculum also provides ample opportunities for students to experience pragmatic learning including internships and projects.
One of the greatest benefits of pursuing an MBA in marketing is that it opens various doors for career advancement which is not just limited to the marketing sector. The skills that you learn during the course of the degree can help you land senior-level positions in most big companies and should you plan on career-switching these skills will still remain highly relevant.
As mentioned before, the marketing sector is marked with cutthroat competition and so being relevant requires you to have a set of diverse skills including critical thinking, risk management and creativity to name a few. This next section will shed some light on the top jobs in the marketing field available for MBA marketing graduates.
Landing the position of a marketing manager is no easy feat because this role requires you to have a multitude of diverse skills such as critical thinking, excellent communication skills, strategic planning etc.
Talking about their responsibilities a marketing manager is required to perform a slew of tasks at the workplace including creating a good rapport between the firm and its audience, working on maintaining a clean brand image and drawing effective plans to market the various goods and services of the organisation.
Public Relations Specialists are experts that work closely with people mostly celebrities or public figures including famous musicians, actors, politicians and so on. Their main task is to manage the public image of these people.
Gaining an MBA degree can help you enter this field which is currently one of the most high-in-demand career paths for graduates.
Being a sales manager is number three on our list of the top marketing jobs for MBA graduates and for a good reason. As sales managers, they have a slew of important duties to perform at the workplace which cover presiding over the sales team to ensure the targets are met on time delivering great results.
Some of the most important roles include drawing plans for the team to achieve, clever strategizing, and doing market research to understand possible competition.
One of the best ways companies are able to devise marketing strategies for their goods and services is through doing market research. Market research analysts are professionals that run periodic market research campaigns to help companies better understand their customers. This is important because through these studies companies are able to stay in tune with the market trends and understand customer behaviour to come up with better marketing techniques.
Another career path that MBA in marketing graduates can embark on after they graduate is in the field of digital marketing. The term may have been nonexistent a few decades ago but today thanks to rapid digitisation it has emerged as another great career option that offers many benefits. The term digital marketing is mainly used for those marketing techniques that make use of digital platforms such as social media, mobile applications, search engines and so on.
One of the main reasons why digital marketing has taken over traditional marketing is the wider reach that digital marketing platforms offer. It offers other benefits like cost-effectiveness and better results which is why it is being used by almost all types of firms whether big or small.
As a digital marketer, your responsibilities are planning marketing strategies, search engine optimisation, gathering useful information and reports on the efficacy of a digital marketing campaign etc.
Another job role that is gaining considerable popularity and recognition is that of a business development manager. Their primary role centres around growing a business which includes creating new partnerships, maintaining good rapport between existing clients, driving sales and so on.
In this role, a marketing graduate would focus on business growth and improvement, developing relationships with clients, suppliers, customers, and other partners.
Strategic thinking, setting goals and objectives, and planning are all essential to succeed in this position. In addition, a Business Development Manager would also be responsible for executing operational changes to achieve the desired results.
Besides the traditional career paths that we discussed above,
there are other creative job options that you can opt for after doing an MBA in marketing. These include:
| Channel Head | TV Producer |
| Corporate Communications Head | Media Manager |
| Digital Media Analyst | Media Planning Manager |
| A/V (Audio-Video) Editor | Marketing Analyst |
If you are considering building a career in Marketing after your MBA, rest assured that it will open various job opportunities in multiple sectors. An MBA in Marketing equips graduates with technical and soft skills that are sought-after in most organisations. Based on their interests and future aspirations, MBA graduates can opt for various professional paths that not only open doors for career growth but also stimulate their career paths with lucrative income opportunities.
