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Nearly 80% of users purchase products and services based on online content available. They find content on search engines and social media valuable to make efficient decisions for their requirements. This is how the world of digital marketing is impacting the real world. Whether it’s buying a daily-use beauty product, opting for the most-awaited electronics,

Did you know? There were 9,00,000+ digital marketing jobs opened in India in 2024 alone. As businesses go online, this number is expected to increase significantly in the coming years. Thus, choosing a career in digital marketing could be highly beneficial for your future career growth. Digital marketing is a broader field. Career in digital

Today, if you want to be a successful digital marketer, you must have the right knowledge, skills, and tools. It is the combination of these three that would open a diverse range of career opportunities. Whether you are a student, a fresher, or a working professional, you can learn digital marketing skills easily with online

Dear readers, Did you know digital media now represents 44% of the advertising market? This trend indicates two things: changing consumer trends and the growth of digital marketing. It also shows how digital marketing is reshaping economic growth across different industries. This marketing trend has reshaped the way businesses and consumers connect. As a result,

Let’s say there’s a buffet. The table is full of dishes, some spicy, some sweet, and whatnot. Exciting, right! But you are puzzled to choose between all those savoury dishes. Do you go for pasta, pizza, sushi, or something Indian, as you cannot try all at once? Choosing a digital marketing course specialisation is just

“If your business is not on the internet, then your business will be out of business.” – Bill Gates once gave this popular statement. But what’s the meaning behind it? Many local boutiques and home-based businesses use Instagram stories and social media platforms to showcase their products. Indirectly, they advertise their products to extend the

Marketing itself is a field that is unfading in nature but the means of marketing keep changing over time. Before the era of the internet and smartphones, advertising was mostly confined to newspapers, hoarding, telephones, and television but in recent times most consumers use smartphones and research products online before buying. Therefore to expand the

“Jo dikhta hai, wo bikta hai” Picture this: Your friend’s cafe sells the best dessert that could be presented to the winning round of Master Chefs. However, fewer people could appreciate it due to the poor advertisements, with outdated visuals and rhymes. Have you considered what would be your best solution to help your friend