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Manavta
03 March, 2025
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“Jo dikhta hai, wo bikta hai”
Your friend’s cafe sells the best dessert that could be presented to the winning round of Master Chefs. However, fewer people could appreciate it due to the poor advertisements, with outdated visuals and rhymes. Have you considered what would be your best solution to help your friend make the cafe popular? The OGs know that marketing the product is as important as the quality. And we are not just talking about the Instagram reels; we mean real business. Building a trustworthy image of the product requires skills in marketing. You need to learn the latest market to pick up the pace and trends.
Hiring a social media manager is probably the right choice to enhance your Instagram page’s reach. This is what digital marketing is about. Being the talk of the town, the scope of digital marketing is increasing with the emerging reliability of digital processes. More people are stepping into this field to build an emerging career based on the increasing demands for the digitisation of businesses. Whether you are a fresher or a mid-career professional, you could always enter this ever-growing field.
All you need to do is grab a certificate in digital marketing. A certification course trains you about the latest in-demand skills and technologies to help you secure jobs with expert training. In this blog, we shall provide you with the top 5 online certificates in digital marketing to shape your career in 2025. Keep scrolling to learn about the career prospects, salaries, and other details about digital marketing certificates.
Digital marketing is the process of advertising and selling products and services through computers, phones, tablets, and other devices. This is done in various ways. It could be an online video, infographic, image, or ads that pop up when you scroll through some sites. As per Investopedia (2024), digital marketing is using apps, social media, search engines, and other digital devices to foster the brand and sell services and products.
The process follows the same way as traditional marketing, such as reaching out to customers based on their needs; however, in the form of digital means. According to the Web Marketing Academy (2024), experts have estimated a growth rate of 10%–15% yearly in digital marketing occupations. Big companies like Amazon, WAT Consult, WebFX, and more have some of the best digital marketing teams worldwide.
Digital marketing started as a trend. It has become a choice now over a necessity for thousands of businesses. According to US BLS (2024), the number of jobs in digital marketing is estimated to grow at an 8% faster rate than average by 2033. This shows the stability of this field and the growing demands in every industry worldwide in the long term.
Pursuing a certificate course in digital marketing offers you more than a few benefits. We have listed several top reasons to help you understand why digital marketing certificates benefit you. Let’s explore them swiftly at a glance:
Various platforms and colleges offer you online certificates in digital marketing. We have purified the top 5 digital marketing certificates worth pursuing in 2025. Explore them thoroughly to help you elevate your career with your ideal certificate.
Dr. DY Patil Vidyapeeth, Centre for Online Learning, offers various certificates in digital marketing. Social media marketing certification is one of the popular courses among individuals. With the rise of social media, advertising your brands on different platforms has become easier. However, you cannot succeed without a proper marketing strategy.
This certification would train you to campaign successfully on platforms like Facebook, Instagram, LinkedIn, and Twitter. Tracking ROI, optimising data for effective decisions, content creation, and targeting audiences are some of the essentials you would learn in this course.
| Parameters | Details |
|---|---|
| Course Name | Social Media Marketing Certification |
| Duration | N/A |
| Platform | Dr D.Y. Patil Vidyapeeth University, Centre for Online Learning |
| Mode of Learning | Online |
| Benefits | SEO tools expertise, content creation, analytics, and skill development |
| Fee Structure | INR 28,000 |
| Eligibility | Anyone interested in the DM field or having a related background |
| Career Prospects | Social media specialist, social media analyst, social media manager, etc. |
Explore: Professional Diploma in Digital Marketing
ISB is a prestigious institution that caters to various business programmes to enhance your skills and career goals. Digital Marketing and Analytics is an online course here. It has 10 modules that you could accomplish within 12 weeks.
This course teaches you about campaigning on social media platforms like Twitter, Instagram, LinkedIn, etc. Learn to build branding strategies and media strategies and convert targets to customers. Access an essential digital marketing toolkit to help you learn and grow in this career.
| Parameters | Details |
|---|---|
| Course Name | Digital Marketing and Analytics |
| Duration | 12 Weeks |
| Platform | Indian School of Business (ISB) |
| Mode of Learning | Online |
| Benefits | Recorded lectures, masterclasses, assignments, case studies, etc. |
| Fee Structure | INR 1,15,000 |
| Eligibility | Anyone with a bachelor’s degree or diploma holders |
| Career Prospects | Marketing manager, brand manager, SEO/SEM specialist, etc. |
This is a free certification course offered by Google. It aims to provide beginner training on the fundamentals of digital marketing techniques. It could be your go-to course if you are a newbie to this field and want to get an overview before committing yourself to this career.
Allowing you to learn at your pace, the course lasts 40 hours. Since Google offers this course, the credibility of the programme is assured. It contains quizzes, questions, and assignments to test your knowledge. Besides, with a little mix and match of different mentors, the course follows a lightweight curriculum.
| Parameters | Details |
|---|---|
| Course Name | Fundamentals of Digital Marketing |
| Duration | 40 Hours |
| Platform | |
| Mode of Learning | Online |
| Benefits | Self-paced learning, beginner skills, skill development quizzes, etc. |
| Fee Structure | Free of Cost |
| Eligibility | Anyone with relative skills, interest, or background in digital marketing. |
| Career Prospects | SEO fresher, social media executive, brand manager, etc. |
PPC, or Pay Per Click, is a digital marketing technique. Dr. DY Patil Vidyapeeth, Centre for Online Learning, offers this course to educate you on PPC marketing tactics. In this certificate course, you would learn to target a specific audience. Enhancing the traffic for your organisation is part of this learning.
The course provides you with training on paid searches and display ads. Campaigning on Bing and Google Ads, researching keywords, and building strategies are covered in this course. The course helps you learn about ROI and techniques to maximise it.
| Parameters | Details |
|---|---|
| Course Name | PPC Marketing Certification |
| Duration | N/A |
| Platform | Dr D Y Patil Vidyapeeth University, Centre for Online Learning |
| Mode of Learning | Online |
| Benefits | Ad platforms expertise, campaign optimisation, strategy making, etc. |
| Fee Structure | INR 28,000 |
| Eligibility | Anyone with a relative interest or background in digital marketing |
| Career Prospects | PPC specialist, PPC analyst, SEM executive, etc. |
In collaboration with upGrad, MICA offers you this advanced digital marketing and communication certificate. Gain skills from a leading management institution and get an opportunity to work on real-world projects.
The course provides you with one-on-one mentorship and career guidance. Core programmes of digital marketing would be covered for 4 months. There are an additional six specialisations. Based on your chosen specialisation in digital marketing, the course is extended for another month—one extra month for one additional specialisation. Moreover, it provides you access to 70+ digital marketing tools.
| Parameters | Details |
|---|---|
| Course Name | Advanced Certificate in Digital Marketing and Communication |
| Duration | 4 – 10 Months (depending upon specialisation) |
| Platform | MICA in collaboration with upGrad |
| Mode of Learning | Online |
| Benefits | Resume building, skill development, 1-on-1 mentorship, etc. |
| Fee Structure | N/A |
| Eligibility | Any graduate or diploma holder from a recognised university. |
| Career Prospects | Social media specialist, SEO specialist, PPC specialist, etc. |
In the digital marketing race, if content is king, remember that your strategies are emperors. However, digital marketing is a versatile field. You could always choose your niche, depending on your interests and skills. As an emperor of strategies, digital marketing offers you various kingdoms of careers. Consider the following job roles in digital marketing; these are emerging as in-demand careers in 2025:
| Career Prospects | Average Salary Range |
|---|---|
| Social Media Specialist | INR 2 LPA – INR 9 LPA |
| Graphic Designer | INR 1.1 LPA – INR 7 LPA |
| Copywriter | INR 1.9 LPA – INR 10 LPA |
| Content Writer / Editor | INR 1.5 LPA – INR 7.4 LPA |
| SEO Specialist | INR 1.8 LPA – INR 9 LPA |
| Digital Marketing Specialist | INR 2 LPA – INR 11.5 LPA |
| Email Marketing Specialist | INR 2.1 LPA – INR 11 LPA |
| Pay Per Click (PPC) Specialist | INR 2.8 LPA – INR 12 LPA |
| Content Marketer | INR 2.4 LPA – INR 13 LPA |
| Social Media Manager | INR 1.2 LPA – INR 10 LPA |
Digital marketing is becoming the epicenter of various businesses. Companies are adopting digital marketing techniques and investing in a robust team of digital marketing professionals. Skills are preferred over theoretical knowledge or degrees. Online certificates offer you the privilege to be job-ready with industry-oriented training and skills. The best online certificates in digital marketing we have mentioned grant you in-demand job roles.
However, the field of digital marketing is expanding along with its techniques and strategies. A professional job role and certificate for different methods such as PPC, SEO, and SEM exist. These certifications allow you to secure your desired position among the top 10 above. Lift your career with digital marketing certificates in 2025 and expand your horizons with this emerging discipline.
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