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Manavta
27 September, 2025
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Project work is an important part of an MBA curriculum. Every student is required to submit a paper on a relevant topic related to their chosen specialisation. MBA in marketing boasts a robust curriculum which helps students get a thorough understanding of marketing-related topics and concepts.
At the end of the course, students are required to submit a project, which serves as a great opportunity for them to demonstrate what they have learnt during the programme. Depending on how well-conceptualised and researched your project is, it can help you increase your employability.
Choosing a project topic for an MBA in marketing is highly important, as it affects both the degree outcome and the opportunities after the degree is completed. Since you shall be effectively devoting time to your project, you must invest that time wisely to work on a new study/analysis. Here are some more reasons why choosing a project topic for an MBA in marketing is highly important.
Marketing is one of the most creative fields on the rise right now. While pursuing an MBA in marketing, you have to work on a project in the fourth semester. If you are looking to zero in on a topic but don’t know where to start, here is a list of some of the best project topics for an MBA in marketing.
Artificial Intelligence (AI) has entered almost all facets of our lives. In the business world, it has revolutionised how things are being done. As a project topic, the impact of artificial intelligence on marketing is highly promising, as it provides you with the chance to study its many advantages and disadvantages and how it is changing the face of digital marketing.
This project helps develop clever strategies for attracting more customers for a furniture and appliance startup. Startup businesses usually don’t have a big budget to invest in advertising. This project studies many ways that startups can employ marketing strategies to sell their products, including digital advertising on social media.
The telecom sector has seen significant change in the last few years due to the use of newer technology for providing better customer service. This project topic emphasizes the evolution of customer service in the telecom sector over the past decade, along with its impact on customers. You will also collect data on analytics and metrics that led to these changes and assess customer loyalty.
The automobile industry in India has been in constant transformation. From being a closed and protected sector, it has now become less regulated, leading to more competition. This project examines the factors that have drawn foreign companies to participate and how it has altered consumer preferences.
Google heavily influences how we buy things online. This project studies the impact of Google’s algorithms on how consumers discover e-commerce websites and focuses on strategies e-commerce sites can adopt to increase their online presence.
Gamification increases user retention and engagement through game-like features, such as reward systems in apps. This project studies various gamification techniques and their impact on users using case studies and analytics.
Word-of-mouth advertising spreads positive news about a product or service through reviews, referrals, and recommendations. This project studies Maruti Suzuki’s word-of-mouth strategies and their impact on customer satisfaction, growth, and success.
This project examines different loyalty programmes by retail brands and their impact on customer retention, engagement, and repeat purchases.
This project focuses on customer satisfaction metrics for eCommerce portals, including product quality, delivery experience, customer service, and returns flexibility.
This project identifies important factors that impact brand loyalty, including quality, pricing, service, and brand reputation, and studies how these factors differ and influence consumer behavior.
Choosing a trendy and creative topic for an MBA marketing project is essential. The project helps build skills, provides industry exposure, professional opportunities, and expands research knowledge. Consider the following factors:
The quality of an MBA project can depend on many factors, such as the amount of hard work you put in, your research methods, and how captivating the topic is. Choosing a topic for an MBA marketing project can be highly overwhelming, especially if you don’t know what truly interests you. There are several things you need to consider when you are on the lookout for a good topic. Consider your interests and pick a topic that you are most confident about. This can help you be more at ease when you are conducting research and surveys.
The topic you choose for your project in the MBA in marketing should match your interests, be creative in approach, be industry-relevant, and help you better understand the marketing field in a practical way.
Factors such as the kind of research methods, the marketing sector you focus on, available data, resources, time, and feasibility can impact choosing a good topic for an MBA project in marketing.
Choosing the right project topic for an MBA in marketing is important as it not only contributes to your semester grade but also provides industry exposure and helps you understand trends and the use of resources for conducting a study or analysis, adding merit to your portfolio for job placements or interviews.
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