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MBA in Marketing Management: Propel your Career

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Jagpreet

11 April, 2024

MBA in Marketing Management: Propel your Career

Most people think marketing is just selling some products.

No, selling is just the tip of the iceberg; there is more to it. In layman’s terms, marketing is identifying market opportunities and implementing strategies to generate revenue and build your brand.

It may sound simple, but the process involves many considerations and activities, such as market research, product development, product launch, advertising, branding, understanding consumer behaviour, and more.

And sales too.

Marketing management is one of the oldest areas of study in management. The success of any business highly depends on its marketing management, which is why most brands spend heavily on it.

If you are someone who is planning to do an MBA in marketing or just want to explore the marketing field, this blog will answer all your questions, ranging from career opportunities to course curriculum.

Sit back, relax, and take notes as we explore the marketing world.

What is an MBA in Marketing Management?

The MBA Degree in Marketing Management is a specialised programme designed to provide individuals with the right skills and knowledge required to lead companies’ marketing activities.

It helps students understand some of the key marketing topics like customer relationship management, market research, segmentation, positioning, branding, and advertising.

In simpler words, an MBA in Marketing teaches you to plan, organise, direct, and control marketing activities.

Who Should do an MBA in Marketing Management?

This may be the wrong question.

Be it a fresher or working professional or someone who wants to switch careers into marketing, anyone can do marketing. Unlike other roles that do have such speed breakers in the form of eligibility criteria, marketing has none as such.

Marketing is a field that embraces diversity. Regardless of your background, whether it’s engineering, pharmacy, or the arts, marketing welcomes all.

The right question is: who should not do marketing?

If you are someone who wants a forever desk job and doesn’t want to learn new things, then marketing is not for you.

If you are someone who wants to do the same repetitive job until you retire, then marketing is not for you.

Lastly, you often hear that you require great communication skills to succeed in the marketing role, but that’s not totally true. Yes, it requires climbing the professional ladder, but if you are starting, you don’t need to be Shashi Tharoor.

Reasons to pursue Marketing Management?

There are many reasons to pursue an MBA in Marketing Management as a fulfilling career; we have listed some of them below.

  • Earning potential:

    Marketing management jobs often come with high salaries and bonuses; generally, this role comes with incentive-based pay, where on each complete sale and hitting a sales target, making it one of the most lucrative jobs for someone who is self-motivated and wants to make a good life.

  • Creative Field:

    Standing out in the crowded market and differentiating your product from competitors requires a different and creative approach.

  • Collaboration:

    Marketing is not done by any jack of all trades; it requires collaboration. Businesses collaborate with like-minded businesses to align their interests and share resources for better business. Hence, in marketing management, you learn collaboration skills.

  • Flexibility:

    The post-pandemic marketing landscape changed like never before, even with many companies doing their sales remotely. If you are someone looking for flexibility, marketing is one of the best moves for you, as it offers many remote working opportunities, and one of the major contributors to this remote role is digital marketing.

  • Growth Prospect:

    Marketing Management offers several opportunities to strengthen your horizons and advance in your roles.

Marketing management offers fulfilling job roles and growth opportunities with its dynamic nature.

Course Curriculum for an MBA in Marketing Management

The syllabus of an MBA in Marketing Management varies from university to university, but at the end of the 2 years, they broadly cover all the essential topics.

Below are the most common Syllabus divided into four semesters.

Semester I Semester II
Management Theory and Practice Business Communication
Organisational Behaviour Essentials of HRM
Marketing Management Business Law
Business Economics Strategic Management
Financial Accounting & Analysis Operations Management
Information Systems for Managers Decision Science

 

Semester III Semester IV
Brand Management Services Marketing
Consumer Behaviour Marketing Research
Marketing Strategy Digital Marketing
Customer Relationship Management Business: Ethics, Governance & Risk
Sales Management Research Methodology
International Marketing Project

Top Exams for Getting into an MBA in Marketing Management

CAT SNAP
CET CMAT
MICAT GMAT
XAT MAT

Top Colleges for MBA In Marketing Management

Sl# College Fees
1 Indian Institute of Management (IIM), Ahmedabad INR 33 lakh
2 Indian Institute of Management (IIM), Bangalore INR 24.50 lakh
3 Indian Institute of Management (IIM), Calcutta INR 31 lakh
4 Mudra Institute of Communications, Ahmedabad INR 23 lakh
5 Symbiosis Institute of Business Management (SIBM), Pune INR 22.20 lakh
6 Xavier Institute of Management and Entrepreneurship (XIME), Bangalore INR 11.50 lakh
7 Department of Management Studies, Indian Institute of Technology (IIT), Delhi INR 11.20 lakh
8 Institute of Management Technology (IMT), Ghaziabad INR 1.25 lakh
9 SP Jain Institute of Management and Research (SPJIMR), Mumbai INR 24 lakh
10 Faculty of Management Studies (FMS), Delhi INR 2 lakh

Top Colleges for Online/Distance MBA In Marketing Management

Sl# College Fees
1 Dr. DY Patil Vidyapeeth, Pune INR 1.20 lakh
2 Online Manipal INR 1.75 lakh
3 Jain Online INR 1.60 lakh
4 IGNOU INR 62,000
5 Bharati Vidyapeeth INR 80,200
6 School of Open Learning, University of Delhi INR 51,970

Career Opportunities

Successfully completing an MBA in marketing management opens up a new world of opportunities. Below are the top 5 career opportunities you can get in marketing management.

  • Marketing Manager: A marketing manager is the front face of marketing activities and is responsible for creating and planning marketing campaigns.

  • Brand Manager: Brand managers are responsible for crafting branding strategies in order to build and maintain a positive brand image in the minds of customers.

  • Product Manager: Product Manager is one of the niche jobs in the marketing field. They primarily focus on product pricing, product placement, and positioning.

  • Digital Marketing Manager: Digital marketing managers have a similar role to marketing managers, but they use digital channels for their marketing activities.

  • Marketing Research Manager: Marketing research managers are responsible for identifying new marketing opportunities and customer needs.

Job opportunities with salaries after an MBA in marketing management

Job Role Average Salary Range
Marketing Manager ₹7 LPA to ₹19 LPA
Brand Manager ₹8 LPA to ₹21 LPA
Product Manager ₹10 LPA to ₹24 LPA
Social Media Manager ₹2.4 LPA to 4.8 LPA
Digital Marketing Manager ₹5 LPA to ₹13 LPA
Business Development Manager ₹5 LPA to ₹12 LPA
Market Research Manager ₹7 LPA to ₹16 LPA
Sales Manager ₹6 LPA to ₹13 LPA
Public Relations Manager ₹4 LPA to ₹10 LPA
Customer Relationship Manager ₹2.1 LPA to ₹3 LPA

Source: Glassdoor

Top recruiters after an MBA in Marketing Management

  • Unilever
  • Dabur
  • Nestlé
  • JPMorgan Chase & Co.
  • Goldman Sachs
  • Deloitte
  • Accenture
  • Amazon
  • Google
  • Zara

Future outlook

The future outlook of the marketing field has potential for growth. According to studies, the marketing field experienced 10% growth from 2016 to 2026, making it witness the highest percentage of growth across various fields. But as it grows at a rapid speed, so does its landscape. In the near future, we will see significant use of artificial intelligence and machine learning in the marketing field helping it shoot up along the growth projectile.


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