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Jagpreet
07 February, 2025
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Do you know that according to the current digital era and rapid evolution the demand for an MBA in marketing seems to grow at a lightning speed?
We witness the global urbanisation that is currently taking place however a successful leader would think of it as a chance to revolve this in the current demand of skills. The job market has a high demand for MBA graduates who have an MBA in marketing, because of the various industry demands for business promotions, brand awareness, and identifying the needs of the customers.
If you have the leadership quality to adapt to the current job market and enhance your skills through an MBA Degree in marketing then this is the right place for you. In this blog, we are going to cover the ultimate guide to an MBA in marketing, everything that you need to know about the landscape of the marketing world and its ever-growing demand.
Now, let us tell you what is marketing. And how can you lift your career through an MBA in marketing?
If we define marketing in terms of the official definition
According to Kotler: “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires” 🔍✨
According to the American Management Association: “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives”.🤝🏢
Therefore, marketing may be defined as those business functions that are most directly and primarily concerned with three activities:
To put it simply, it’s like being a brilliant host at a party. You notice your friend loves chocolate (spotting the demand), so you bring out a delicious chocolate cake (meeting that demand) and make sure they have a slice and enjoy it (satisfying the demand).
But are you the chosen one for an MBA in Marketing? Scroll below to find out.
Here are all the goodies that you can grab once you complete an MBA in Marketing:
All of these goodies and yet not sure if you are the chosen one for this course? Well, we are happy to become the “Sorting Hat” for you. Here are all the common eligibility criteria required by various top management colleges/universities:
📌Note: Please note that the eligibility may vary based on each college’s requirements.
When it comes to paying an MBA in marketing we can understand that not all of us can afford the big bills beyond 10-15 Lakhs. That is why there is a need for a budget setting before you start applying for an MBA in marketing admissions. The MBA in marketing fees can vary widely depending on the institution.
💡 These budget-friendly options provide flexibility and significant savings while still paving the way for valuable education and career growth.
👉 Tip: Align your MBA aspirations with your budget to make the most informed decision for your career! 🚀
An MBA in marketing degree is not all that it needs to become the next successful story of the generation. You would need more than that. To become a marketing legend few skills are required to excel at the job and in personal life.
| Skill Set 1 | Skill Set 2 |
|---|---|
| Leadership | Negotiation skills |
| Time management | Ability to learn |
| Project management skills | Analysis |
| Communication | Critical thinking |
| Strategic thinking | Global Marketing |
| Planning abilities | Active Listening |
| Teamwork | Market research |
| Interpersonal communication | Social media |
| Adaptability to change | Digital Marketing |
| Entrepreneurial skills | Brand management |
| Problem-solving | Creativity |
| Analytical skills | Global orientation |
| Initiative | |
| Ability to leverage technology |
Here is an idea of what the syllabus for an MBA in Marketing is. Please note that the syllabus may vary based on the college and its curriculum.
| Semester 1 | Semester 2 |
|---|---|
| Management Concepts and Skill Development | Accounting for Managerial Decisions |
| Statistics for Business Decisions | Sales Management |
| Managerial Economics | Quantitative Techniques |
| Human Resource Management | E-Commerce |
| Marketing Management | Marketing Research |
| Business Ethics | Business Environment |
| Financial & Cost Accounting | Business Communications |
| Financial Management | Computer Applications I |
| Semester 3 | Semester 4 |
|---|---|
| Strategic Management – I | Strategic Management – II |
| International Business | Logistics & Supply Chain Management |
| Management Information System | Computer Applications II |
| In Industry Training Report – Evaluation & Viva Voce | Dissertation – Evaluation & Viva Voce |
| Group A Elective Paper I | Group C Elective Paper I |
| Group A Elective Paper II | Group C Elective Paper II |
Here is the list of top entrance exams for an MBA in marketing that you can pass to get admission. You can also go for university-level entrance or some colleges do not require entrances. Most online/distance colleges may not require an entrance test but it is still better to appear for an entrance to get more chances for selection.
| Entrance Exams | Entrance Exams |
|---|---|
| CAT (Common Admission Test) | MAT (Management Aptitude Test) |
| XAT (Xavier Aptitude Test) | CMAT (Common Management Admission Test) |
| NMAT (NMIMS Management Aptitude Test) | SNAP (Symbiosis National Aptitude Test) |
| IIFT (Indian Institute of Foreign Trade) |
You can see a list of the best colleges for an MBA in marketing with their fees.
| College Name | Fees (Approx.) |
|---|---|
| MIT Pune | INR 4,70,000 per year |
| Symbiosis University of Applied Sciences | INR 6,25,000 per year |
| Department of Management Studies, IIT Delhi | INR 12 lakh total |
| Indian Institute of Management (IIM), Ahmedabad | INR 34.15 lakh |
| Indian Institute of Management (IIM), Calcutta | INR 31 lakh total |
If you are a working professional who wants to discover the power of an MBA towards your work, higher salary, and better job role then you are going to love the online/distance MBA in marketing. The online/distance MBA in marketing would enable you to work, upgrade your skills and get a better job and salary. Here are some of the colleges that provide the top trending online/distance MBA in marketing:
| College | Accreditations/Recognitions/Approvals | Fees |
|---|---|---|
| IGNOU | UGC-DEB, NAAC A++ | INR 62,000 |
| Jain Online | UGC – DEB, NAAC A++ | INR 1,96,000 |
| Dr. DY Patil Vidyapeeth, Pune | UGC – DEB, NAAC A++ |
• Indian Civilian: INR 1,89,400 • Indian Defence / Differently Abled: INR 1,81,140 |
| Bharati Vidyapeeth | UGC – DEB, NAAC A+ | INR 1,60,000 |
| Online Manipal | UGC – DEB, NAAC A+ | INR 1,75,000 |
The career path after you complete an MBA in marketing is often successful. Many top recruiters are actively looking for MBA graduates who are skilled in marketing abilities. Every industry and sector demands a marketing expert who knows how to convince the audience, how to approach the audience, and lastly, how to deliver to the audience. There are many job roles available once you complete an MBA in marketing these job roles are brand marketing, sales, product management, leadership management, market research, and consumer behaviour.
You might find yourself working as a Brand Manager, overseeing the development and promotion of a brand, or as a Sales Manager, driving sales strategies and performance. Other roles include a Business Development Manager, focused on growth opportunities; an SEO Manager, specialising in search engine optimisation; and an Email Marketing Manager, crafting effective email campaigns. Digital Marketing Managers and Social Media Managers play crucial roles in managing online presence and engagement across platforms.
The salary range after an MBA in marketing can vary based on the job role, experience, skills, and the credibility of your college. Do you know that the more your MBA college is accredited the better job placement you would get? Well, that is true. Your college credibility and recognition play an important role in job opportunities after an MBA in marketing.
Once you complete an MBA in marketing you can explore many job roles and get an income from an average of 5 lakh per annum to 26 lakh per annum, depending on your role, skills, experience, company size and location.
| Job Opportunities | Average Salary Range (INR) |
|---|---|
| Marketing Executive | 4 to 10 LPA |
| Market Researcher | 5 to 12.5 LPA |
| Marketing Coordinator | 4 to 13.5 LPA |
| Business Development Executive | 4 to 15 LPA |
| Social Media Strategist | 5 to 18 LPA |
| Digital Marketing Strategist | 4 to 17.5 LPA |
| Content Marketer | 4.5 to 20 LPA |
| Brand Manager | 5 to 33 LPA |
Source: Glassdoor
We don’t know if Red Bull gives you wings or not but an MBA in marketing would definitely give you a lifetime opportunity to fly across many industries, explore, experience and enhance your skills. An MBA in marketing is the ultimate ground for you to learn how to master the current job market demand in uplifting any business, organisation or other venture that needs to connect with an authentic audience.
An MBA in marketing has the potential to increase your paycheck, get you a better job role and swift on your leadership mode. You can explore different colleges and universities based on their credibility, fees, mode of delivery, syllabus, placement and opportunity for projects. All the best to finding your journey and owning it. Keep hustling!
An MBA in marketing focuses on teaching advanced marketing strategies, consumer behaviour, and business management skills.
Choosing marketing specialisation in an MBA opens up diverse career opportunities and helps develop essential skills for business growth.
Yes, it significantly boosts career prospects and earning potential.
You learn market research, advertising, sales management, and strategic marketing.
Typically, around 16-20 subjects across four semesters are taught in MBA Marketing.
Salaries range from INR 5 lakh to 25 lakh per annum, depending on experience and role.
You need to have a minimum of 50% aggregate marks and a valid entrance exam score to be eligible.
It can be challenging but rewarding, requiring creativity and analytical skills.
Our team of experts, or experienced individuals, will answer it over online meet. Book your slot now!
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