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Jagpreet
28 June, 2024
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Digital Marketing is not just about posting on digital platforms. Digital marketing goes beyond the posts, videos and reels. Digital marketing is about making an impact on people, inspiring people, connecting people to your authenticity, and, more importantly, networking your company’s or business’s worth to the audience. Building an organisation or a business is filled with multiple challenges. It is like an onion that you would have to keep peeling to get a better result. Digital marketing is the core of the onion. The digital marketing platform is there to build trust, and authenticity and send your message to the audience. But how to build trust, which message are talking about and how do you convey to people that your business is important? Well, this is where Bachelor of Business Administration(BBA) in digital marketing plays an important role. A BBA in digital marketing is going to train you on how to build your skills in the game of marketing, building trust and creating inspirational content for your dream organisation. In this blog, we are going to tell you the top secret skills, colleges and if you are the one for BBA in digital marketing.
As per the International Journal of Trend in Scientific Research & Development report published in (2019), “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” Digital marketing methods such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in advancing technology. Digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.
Still confused about the academic definition? Well, in simple words, imagine the internet as a giant fair. Businesses are like colourful stalls trying to catch your eye with fun games and treats. Digital marketing is how they use the internet to shout, “Hey, check this out!”
For example, when you see an ad for a new game while playing on your phone, that’s digital marketing. Or when your favourite YouTuber talks about a cool gadget, that’s also digital marketing. It’s all about using the web and digital tools to grab your attention and get you excited about their stuff.
Now that we know what is digital marketing and what you would be learning in BBA in digital marketing it is now time to look at the role and benefits of BBA in digital marketing, which are limitless and expanding as the digital platforms increase.
Here are the top benefits of BBA in digital marketing:
Skills Boost: A BBA in Digital Marketing would prepare you with vital skills like SEO and social media expertise, perfect for thriving in today’s digital world.
Stay Updated: The curriculum of BBA in digital marketing is constantly updated to match industry trends, ensuring you’re always ahead of the digital game.
Networking Opportunities: Through a BBA in digital marketing you can connect with industry leaders, attend guest lectures, and collaborate with peers to build a strong professional network.
Hands-On Learning: You would gain practical experience through internships, applying your knowledge in real-world settings to jumpstart your career.
Exciting Career Paths: From SEO Manager to Social Media Specialist, your BBA in digital marketing would open doors to high-paying roles with room for growth.
Driving Business Growth: You would be able to use your digital prowess to boost online visibility, engage audiences, and drive success for businesses in the digital age.
We have talked about the multiple benefits that a BBA in digital marketing holds. Besides the exciting career look and business growth, a BBA in digital marketing promises a better salary. It has a greater look out for the future and it is going to push you forward to participate in the current trends. But are you fit to do a BBA in digital marketing? Let’s find out:
You need to have completed your Higher Secondary School Certificate (10+2) or its equivalent.
You should have achieved a minimum of 50% marks in your 10+2 exams from any stream.
If you are from any reserved category you might get a relaxation on the aggregate marks starting from 5%-10% relaxation.
English must be one of the subjects studied at the 10th +12th level.
We know that an undergraduate journey is your first experience with college academics, college life and curriculum, which is why you need to be careful of your budget before applying to different colleges. Here is an idea of various fee ranges for BBA in digital marketing programmes. The fees for a BBA in Digital Marketing vary across institutions, depending on the credibility, recognition, facilities, faculty, location, and more. For instance, annual fees can start as low as Rs. 1,05,000 at SRM Institute and go up to Rs. 2,85,000 at MIT Pune, with Amity University charging approximately Rs. 1,80,000 per year. Jain Online offers a semester fee of Rs. 46,667. Additionally, many colleges provide scholarships and financial aid opportunities to assist students with funding their education, ensuring accessibility and affordability for aspiring digital marketing professionals.
There is more, the good news is that most of these colleges/universities provide:
Scholarships
Fee Waivers
EMI payment options
We told you we have a secret up our sleeve for you to make the journey of BBA in the digital marketing world easier, here it is, here is the list of top skills that you need also you would enhance during your BBA in digital marketing programme in most of the colleges:
| Digital Marketing Skills | Soft Skills and Other Skills |
| Search Engine Marketing | Soft skills |
| Content Marketing | Entrepreneurial opportunities |
| Social Media Marketing | Communication |
| Analytics | Design thinking |
| Leadership | Market research |
| Networking | Marketing communications |
| Web Analytics | Problem-solving and critical thinking |
| Semester 1 | Semester 2 |
| English- WRITTEN AND VERBAL COMMUNICATION | Environmental Science (EVS) |
| Organizational Behavior & HRM | Business Mathematics & Statistics |
| Principles of Marketing | Introduction to Sustainable Development |
| Introduction to Sustainable Development | Indian Financial System |
| Basics of Digital Content | Elements of Marketing Environment |
| Film Communication | Medical Terminology |
| Introduction to Supply Chain Management | Written Communication Skills |
| Semester 3 | Semester 4 |
| Business Ethics | Business Law |
| Fundamental of Rural Management | Business Research Methods |
| Health & Wellness | Advanced Excel |
| Emotional Intelligence | Introduction to Multimedia tools |
| Human Values Rights and Duties | Music /Dance |
| Financial Management | Security Analysis and Portfolio Management |
| Banking- Principles and Practices | Website Design & Development |
| Semester 5 | Semester 6 |
| Entrepreneurship Development | Strategic Management |
| E Business and Applications | Global Business Environment |
| Retail Banking | Bank Financial Management |
| Search Engine Optimization | Social & Web Analytics |
| Sales Management | Retail Management |
| Brand Management | Motion Graphics & Visual Effects |
| Financial Management in Healthcare | Marketing of Hospital Services |
| Tax Planning in India | Mutual Fund and Life Insurance in India |
| Online Consumer Behavior | Search Engine Marketing |
| Services Marketing | Customer relationship management |
| Digital Media | News Media Management |
| Introduction to Fintech | Financial Planning |
| Trends in Digital Marketing | Sales & Marketing in the Digital Age |
| Rural Marketing | B2B Marketing |
| Theatre and Communication | Certification – II |
| Health Care Technology | Health Insurance & TPA Operations |
| Introduction to Six Sigma for Operations | Legal Aspects of Supply Chain Management |
| Dissertation | Cyber Security |
Please note that the college syllabus may vary depending on each college/university.
Here is a list of some of the popular entrances that can help you get admission in top colleges in BBA digital marketing:
| Entrance Exams for BBA in Digital Marketing | Entrance Exams for BBA in Digital Marketing |
| IPMAT Indore | IPMAT Rohtak |
| CUET | JIPMAT |
| NPAT | SET |
| Ashoka Aptitude Assessment (AAA) | Krea Aptitude Test (KAT) |
Here are some of the top colleges in BBA in digital marketing along with some top online colleges as well.
| College Name | Fees |
| Symbiosis Institute of Business Management, Pune | Rs. 1,85,000 |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | Rs. 1,31,000 |
| Institute of Management Studies (IMS), Noida | NA |
| Indian Institute of Foreign Trade (IIFT) Kakinada | NA |
| Symbiosis University | Rs. 2,95,000 |
| Amity University | Rs. 2,85,000 |
| UPES | Rs. 3,20,000 |
| MIT Pune | Rs. 3,10,000 |
| Jain Online | Rs. 2,50,000 |
| SRM Institute | Rs. 1,05,000 |
| DY Patil Online | Rs. 2,10,000 |
Please note that fees for the Institute of Management Studies (IMS), Noida, and Indian Institute of Foreign Trade (IIFT) are not given and the fee may vary based on the updates, facilities, and resources of the BBA in digital marketing coursework.
Choosing to pursue a BBA in digital marketing is a smart decision for you as it opens up a world of exciting career opportunities across various industries. From managing brands and analysing markets to running digital campaigns and shaping online shopping experiences, you would have a wide range of job roles to explore. Imagine yourself not just working in big companies but also in fast-growing startups or offering strategic advice as a consultant. It’s not just a degree—it’s your ticket to win it! To become the master of your career choices. This is your chance to explore the industries, skills, technologies and whatnot!?
Once you complete your BBA in digital marketing you can expect different salary packages which are dependent on various factors. In New Delhi, for example, digital marketing managers typically earn between Rs. 5 lakh and Rs. 11 lakh annually. The average salary is around Rs. 7.5 lakh, with potential additional compensation ranging from Rs. 26,500 to Rs.1.75 lakh. You can roughly expect to earn from 3LPA to 12 LPA depending on your experience, projects, internships, location and skills. Moreover, it is always better to take up a project or do an internship before going for a job in any industry.
Source:Glassdoor
The world needs experts in multiple digital platforms moreover the world needs an expert who believes in creating trustworthy platforms, inspiring stories, and authentic content and building an impact on people. This could be learned through BBA in digital marketing programme, you would learn about different ways to reach the right audience, to build a successful brand image and to deliver the right audience with the product of your dream business or company. Before applying to any college please make sure to check the eligibility and set a limit for the BBA in digital marketing fees. This way you would be prepared to conquer whatever is coming ahead of your way. This is your time to show the world the real connection, and its power to sell the products and win over the digital platforms!
A BBA in digital marketing is an undergraduate degree focusing on online marketing strategies and business management principles.
Yes, a BBA in digital marketing offers strong career prospects due to the growing demand for digital marketing professionals.
The highest salary for a BBA in digital marketing can exceed ₹11 lakh annually, depending on experience and the industry.
The 6% is for the explanation of digital marketing. I have cited it in APA format.
