Jagpreet
13 June, 2024
Table of Contents
We live in a constantly evolving world. As old ideas collapse, new ones swiftly emerge. However, innovation remains constant. Traditionally, advertising and marketing campaigns united the Indian market by staying relevant to their time. These campaigns mostly streamed on television, but they quickly became sensations that united Indian families.
As the years progressed, marketing expanded to digital platforms. Social media has become integral to our lives, guiding our everyday decisions. Popular brands responded to changing trends, and the digital space proved its excellent reach. Today, digital presence enables the most efficient and promising marketing. It connects people from different walks of life on a singular platform and celebrates their work. Art, science, literature, technology, finance, and everything under the sun that we consume on these platforms have thrived because of their connectivity.
Research advertising trends: The famous Indian brand Amul has managed to stay relevant across these, not just through its vast variety of ando through advertising and marketing techniques. A marketing specialist plays a key role in shaping the advertisements, their content, and the creative aspects while also calling their possible feedback on them. These advertisements have to evolve with time and cater to the changing mindsets or choices of the consumers, which impresses the audience but also promotes the brand beyond its paid campaigns.
A classic example would be –
Cadbury Dairy Milk- Replacing the quintessential trend of traditional sweets with chocolates on Indian festivals and other occasions while making it appear as a way of uniting families and connecting with the audience on an emotional level.
Talking numbers: Social media platforms and Google advertisements are often relied upon for their features. A digital marketing specialist can analyse the data through these platforms and monitor the reach. The insights can help understand which decisions or campaigns are working and which ones need modification.
The role of SEO: Search Engine Optimization may be a relatively recent sensation, but it has maintained its relevance since search engines were introduced. Specialists in digital marketing also have to monitor how their brands can optimise their reach through searches. They ensure that SEO helps their brand reach the maximum number of people who search for the relevant subjects and that their name appears on the top.
Market research: Understanding the market in depth is the first step before you officially launch your product. This lays down the numbers, trends, and popular choices. This way, the marketers know their target, guiding their decision-making while preparing the advertisement and its research is often conducted through surveys and other detailed methods. This process isn’t in fact trial and error-free as even after comprehensive market research, brands, unfortunately, fall into the trap of controversies and negative publicity.
The right qualification: Enrolling in an educational programme offers several benefits, such as meeting industry experts, receiving career guidance and creating a marketing portfolio for future job applications. Various paths exist to gain a comprehensive understanding of digital marketing, each with its own advantages and disadvantages. You can begin with a BBA degree- Bachelor in Business Administration or any other degree of your choice and pursue an MBA- Master of Business Administration in the field of marketing.
Portfolios speak for you: When seeking your first job as a digital marketing manager, possessing a physical portfolio for interviews provides a significant advantage. Pursuing a degree, certification, or boot camp in digital marketing will likely involve completing various projects and coursework that you can compile into a portfolio.
Building contacts: Every field demands networking in today’s decade. Engaging with other digital marketing experts can enhance your understanding of the digital marketing manager’s role and uncover job opportunities in the industry. Networking also increases your chances of being your first choice when a new position opens up.
Specialisations: If you’re interested in a career in digital marketing, you have plenty of choices for how to pursue it, thanks to the field’s diversity. You can opt for a general role or specialise in a specific area. However, regardless of your choice, you’ll need the necessary training to begin your journey. We suggest selecting one of these four learning paths:
SEO Specialist
PPC Specialist
Social media marketing Specialist
Digital Marketing Specialist.
| College | Course | Average Fee per annum |
| YMCA Institute of Management Studies, New Delhi | PG Diploma | INR 1,40,830 |
| Indira Institute of Management, Pune | BBA, MBA | INR 75,000 |
| Quantum University, Roorkee | BBA | INR 2,13,000 |
| IMT – Institute of Management Technology, Ghaziabad | PGDM | INR 15,00,000 |
| Manipal Academy, Udupi | BBA In Digital Marketing | INR 6,55,000 |
| ISBM Hyderabad | PGPpro, PGPMAX, PGP | INR 15,900 |
| IIM Jammu Indian Institute of Management, | A graduate certificate in management | INR 32,000 |
| XLRI Jamshedpur | Executive Certificate | INR 80,000 |
| UPES Dehradun | BBA, MBA | INR 2,30,000 |
| Course | Platform |
| Fundamentals of digital marketing | Google Cloud |
| Foundations of Digital Marketing and E-commerce | Coursera |
| Introduction to digital marketing | Great learning |
| Social media marketing certificate course | Udemy |
| FREE Affiliate Marketing Course for Beginners | Udemy |
| Job Profile | Description | Average Salary |
| Social Media Manager | Creation and management of social media content | 8.7 LPA |
| Content Marketing Manager | Create strategic content and cater to the targeted audience | 11 LPA |
| Public Relations Manager | Builds and maintains a positive public image for a company. | 8 LPA |
| Advertising Manager | Creation and supervision of advertising campaigns | 12 LPA |
| Recruiter | Location | Paying Scale – Approx. |
| Flipkart | Bangalore | INR 4,00,000 – 8,00,000 |
| Bangalore, Hyderabad, Gurgaon | INR 8,00,000 – 15,00,000 | |
| IBM | Bangalore, Pune | INR 3,50,000 – 7,00,000 |
| HCL Technologies | Bangalore, Chennai, Noida | INR 3,00,000 – 6,00,000 |
| IndiaMART | Noida, Mumbai | INR 2,00,000 – 4,00,000 |
| CarDekho | Gurgaon | INR 2,00,000 – 4,00,000 |
| PolicyBazaar | Gurgaon, Mumbai | INR 2,50,000 – 5,00,000 |
Digital marketing maintains relevance across timelines, offering substantial job growth and opportunities. Besides educational qualifications and required skill sets, creativity stands as a non-negotiable trait. While books and degrees may prepare you for the digital marketing specialist role, the job’s challenges demand constant spontaneity and innovation.
Working for various companies with diverse profiles can broaden your horizons, enabling you to analyse the industry and each sector to determine the most effective marketing strategies. Another crucial factor is the actor.
A precise analysial factor. While the job requires creativity, it also involves understanding numbers. You must learn to analyse company growth, the impact of marketing campaigns, and advertisement reach through data. This data forms the foundation for understanding how each decision to promote the company can impact its sales, image, and audience.
These decisions are particularly crucial today, as we live in a social media-driven world that no longer responds to outdated techniques. Therefore, moving forward with time is as important as understanding the other aspects of this job profile.
A specialist in digital media is tasked with producing material for different platforms that will draw in new users and maintain the interest of current ones. By means of promotional initiatives and the adoption of noteworthy patterns, these people guarantee that a business stays current and prepared to offer its services.
In India, the salary for Digital Marketers with less than one year of experience to seven years ranges from ₹0.6 Lakhs to ₹9.6 Lakhs annually, with an average of ₹4.9 Lakhs based on 5.3k latest salaries.
A career as a digital marketing specialist can be very fulfilling for a number of reasons. First, it provides a creative and dynamic work environment where professionals can develop and implement creative strategies to reach and engage with target audiences. Second, there is a constant demand for digital marketing skills, which can lead to career advancement and good job security. Third, flexible work arrangements, such as remote work options, are possible in the field, which can help with work-life balance. Finally, the industry is constantly changing, which gives professionals the chance to learn new skills and stay abreast of trends, making it an exciting and rewarding career choice.
Yes, digital marketing can be stressful due to the fast-paced nature of the industry, tight deadlines, and the need to stay updated with evolving trends and technologies.
Yes, digital marketing can be a high-paying job, especially for experienced professionals with in-demand skills and a track record of delivering results.
