How is NMIMS’s Executive MBA in Digital Marketing

Marketing: Legally Lying or an Art of Selling?

How often have you been blown away by a brand’s brilliant marketing and PR tactics selling its newly launched products? Let me give you a flashback. Remember how Cadbury began associating its chocolates with Indian festival celebrations? Today, Cadbury dominates India’s festival market, particularly during Diwali, Raksha Bandhan, and other celebrations, with an estimated 65-70% share of the organised chocolate market.

How do you think they achieved it? Powerful marketing ideas that connect with people on an emotional note. An impressive marketing technique does not involve selling products; it involves selling emotions associated with them.

A brand like Amul has ruled the Indian markets for decades and has successfully navigated its way to Indian kitchens because it sells the feeling of rejuvenation. It brings back memories of the traditional Indian ways of cooking and the use of butter and clarified butter or ghee. More brands, such as Samsung Bixby, Sony Bravia, and Godrej, have successfully built their foundation. What they sell is beyond the conventional commodity. This is what made them big. Marketing ideas may get older with time, but what can capture your attention would continue to do so.

Billboards and roadside hoardings are classic examples of traditional marketing. However, today, social media platforms have simplified marketing so much that it has become intriguing for brands to operate on them.

Get it Right: What is Digital Marketing?

The meaning and significance of social media platforms have evolved over the past few decades. Channels such as email, search engines (Google, Yahoo, Firefox), Instagram, Facebook, Twitter, and more are now used for advertisements and marketing. People across different age groups depend on social media for various types of content consumption, such as:

1. Entertainment

2. News from different industries

3. Business building and marketing

4. Education

5. Purchasing products

6. Food and Travel

Traditional marketing methods, such as television, print advertisements, and billboards, have now been overpowered by new ways for businesses to reach out to their target audience. Technology is helpful in marketing in the following ways:

1. Gives accurate statistics about the number of people consuming your content

2. Maximum reach to the youth

3. Influencing people to follow the trend

4. Easy management

5. Multiple choices of affordable marketing campaigns

6. Larger space and freedom for creativity

The digital marketing job market is booming, with a 25-30% annual growth rate in India. As businesses increasingly move online, there’s a rising demand for roles like digital marketing managers, SEO specialists, content creators, and social media strategists.

You can also read: Why Entrepreneurs Choose Executive MBA for Accelerated Growth

E-MBA Digital Marketing: Programme Offerings

The NMIMS executive MBA in digital marketing is a well-crafted course that offers various learning materials. These are prepared for the courses as per UGC guidelines—the four-quadrant approach.

• You can access the Course Content (Recorded videos and Digital study materials)

• You would get access to the Student Portal, which includes the learning management and student administrative systems.

• Live lectures: You can access the teaching sessions, doubt-clearing sessions, industry experts’ sessions, session podcasts, case study discussion sessions, and masterclasses from experts across the globe.

• You would get access to the university’s digital library.

• Support: Call, Ticket & Chat support with the course coordinator; Faculty connect through Post a query and access to session recordings

Also Read:  What is an Executive MBA? A Comprehensive Guide 2024

Eligibility Criteria

Here are the eligibility criteria for applying for the Executive MBA course in digital marketing.

1. You should have a Bachelor’s Degree (10+2+3) in any discipline from a recognised university or an equivalent degree recognised by the Association of Indian Universities (AIU) with a minimum of 55% and 3 + years of work experience (50% for SC/ST/OBC/PwD).

2. If you meet the eligibility criteria, you would be selected for the programme via a personal interview. In this interview, you must display enthusiasm, aptitude, and high potential for leadership.

Fee Details of the Programme

Here are the fee details of the programme:

Programme Fee: INR 4,00,000 LPA

• There would be an admission processing fee of INR 1,500 that is applicable for all admissions.

• An initial amount of INR 20,000/—from the programme fee would be collected at the time of registration.

• The would-be re-exam fee of INR 2,500  per subject

• The fee mentioned above is subject to change at the university’s discretion.

• Any payment via Demand Draft should be made in favour of “SVKM’s NMIMS,” payable in Mumbai.

Scholarship Policy

The university offers special incentives to our armed forces, defence personnel, and their immediate families, including a 20% concession on the programme fee.

Also Read: What is an Executive MBA? A Comprehensive Guide 2024

NMIMS Executive MBA in Digital Marketing Subjects

Here are the subjects for term 3/4/5:

• Marketing in the Digital World

• Consumer behavior

• Marketing & web social media analytics

• Social media & content marketing

• Integrated marketing communication

• Search engine optimisation & search engine marketing

• Mobile & email marketing

p style=”font-size: 16px;font-weight: 400″>Also Read:  Executive MBA in Marketing: Complete Guide 2024

Conclusion: Final Words

The NMIMS executive MBA in digital marketing programme is a very sought-after programme that has been crafted with the essential professional education and knowledge in the field of business management that would help you contribute to the industry. The digital marketing industry is expected to bloom in the coming time. Courses like these are perfect for you if you are a working professional interested in marketing. You can put your creativity to the test when you get a chance to work on the projects that are a part of the curriculum. Additionally, the programme is highly beneficial as it opens multiple other job prospects for you. Digital marketing is a very intriguing field. This course would help you develop essential skills that align with corporate expectations, needs, and realities. Therefore, if you plan to pursue this course, you must pursue a degree in executive MBA.

Frequently Asked Questions

Q.1 What are the top career prospects after an executive MBA in digital marketing?

Here are the  top career prospects after an executive MBA in digital marketing:

1. Digital Marketing Manager

2. SEO Manager

3. Digital Marketing Specialist

4. Digital Account Manager

5. Performance Marketing Manager

Q.2 Which are the top skills every marketing graduate must develop?

Here are the top skills every marketing graduate must develop:

1. Communication

2. Data Analysis

3. Digital Marketing

4. Creativity

5. Strategic Thinking

Q.3 What is the job market of digital marketing in India?

The digital marketing job market in India is growing rapidly, with an annual growth rate of 25-30%, driven by increasing online presence and e-commerce expansion.

Q.4 Which are the top recruiters in the digital marketing industry?

Here are the top recruiters in the field of Digital Marketing

1. Google

2. Amazon

3. Facebook (Meta)

4. Wipro

5. Tata Consultancy Services (TCS)

Q.5 Which are the top job roles in the field of digital marketing one can explore?

Here are the job roles you can explore in the field of digital marketing:

1. Digital Marketing Manager

2. SEO Specialist

3. Content Marketing Manager

4. Social Media Manager

5. PPC (Pay-Per-Click) Specialist

Resources

NMIMS Executive MBA in Digital Marketing

NMIMS MBA for Working Executives