How is NMIMS’s Executive MBA in Digital Marketing

Marketing: Legally Lying or an Art of Selling?

How often have you been blown away by a brand’s brilliant marketing and PR tactics selling its newly launched products? Let me give you a flashback. Remember how Cadbury began associating its chocolates with Indian festival celebrations? Today, Cadbury dominates India’s festival market, particularly during Diwali, Raksha Bandhan, and other celebrations, with an estimated 65-70% share of the organised chocolate market.

How do you think they achieved it? Powerful marketing ideas that connect with people on an emotional note. An impressive marketing technique does not involve selling products; it involves selling emotions associated with them.

A brand like Amul has ruled the Indian markets for decades and has successfully navigated its way to Indian kitchens because it sells the feeling of rejuvenation. It brings back memories of the traditional Indian ways of cooking and the use of butter and clarified butter or ghee. More brands, such as Samsung Bixby, Sony Bravia, and Godrej, have successfully built their foundation. What they sell is beyond the conventional commodity. This is what made them big. Marketing ideas may get older with time, but what can capture your attention would continue to do so.

Billboards and roadside hoardings are classic examples of traditional marketing. However, today, social media platforms have simplified marketing so much that it has become intriguing for brands to operate on them.

Get it Right: What is Digital Marketing?

The meaning and significance of social media platforms have evolved over the past few decades. Channels such as email, search engines (Google, Yahoo, Firefox), Instagram, Facebook, Twitter, and more are now used for advertisements and marketing. Advertising your business over the internet through social media makes it more accessible to people. This entire process of advertising, making your business popular, and driving potential clients through digital mediums is considered part of digital marketing. It allows people across different age groups to depend on social media for various types of content consumption, such as:

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  Entertainment
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  News from different industries
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  Business building and marketing
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  Education
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  Purchasing products
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  Food and Travel

Traditional marketing methods, such as television, print advertisements, and billboards, have now been overpowered by new ways for businesses to reach their target audience. The methods of digital marketing have successfully surpassed them. It leverages the latest technology for strategic marketing that could cater to the modern world’s demands. Let’s learn how technology is helpful in marketing:

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  Gives accurate statistics about the number of people consuming your content
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  Maximum reach to the youth
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  Influencing people to follow the trend
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  Easy management
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  Multiple choices of affordable marketing campaigns
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  Larger space and freedom for creativity

The digital marketing job market is booming, with a 25-30% annual growth rate in India. As businesses increasingly move online, there’s a rising demand for roles like digital marketing managers, SEO specialists, content creators, and social media strategists. To fulfil these demands, top institutes like NMIMS have launched online programmes. Even if you are a professional, you could pursue NMIMS’s executive MBA in digital marketing.

Also Read: Why Entrepreneurs Choose Executive MBA for Accelerated Growth

NMIMS E-MBA Digital Marketing: Programme Offerings

The NMIMS executive MBA in digital marketing is a well-crafted course that offers various learning materials. These are prepared for the courses as per UGC guidelines—the four-quadrant approach.

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  You can access the course content (recorded videos and digital study materials).
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  You would get access to the student portal, which includes the learning management and student administrative systems.
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  Live lectures: You can access the teaching sessions, doubt-clearing sessions, industry experts’ sessions, session podcasts, case study discussion sessions, and masterclasses from experts across the globe.
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  You would get access to the university’s digital library.
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  Support: Call, ticket & chat support with the course coordinator; Faculty connect through ‘Post a Query’ and access to session recordings.

Also Read:  What is an Executive MBA? A Comprehensive Guide 2024

NMIMS Executive MBA in Digital Marketing: Highlights

Explore the essential details of NMIMS executive MBA in digital marketing at a glance. Learn about it’s fees, eligibility, and more.

Eligibility Criteria

Here are the eligibility criteria for applying for the Executive MBA course in digital marketing.

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  You must have a bachelor’s degree (10+2+3) in any discipline from a recognised university or an equivalent degree recognised by the Association of Indian Universities (AIU) with a minimum of 55% and 3+ years of work experience (50% for SC/ST/OBC/PwD).
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  If you meet the eligibility criteria, you would be selected for the programme via a personal interview. In this interview, you must display enthusiasm, aptitude, and high potential for leadership.

Fee Details of the Programme

Here are the fee details of the programme:

Programme Fee: INR 4,00,000 LPA

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  There would be an admission processing fee of INR 1,500 that is applicable for all admissions.
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  An initial INR 20,000 from the programme fee would be collected at registration.
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  There would be a re-exam fee of INR 2,500 per subject.
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  The fee as mentioned above is subject to change at the university’s discretion.
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  Any payment via Demand Draft must be made in favour of “SVKM’s NMIMS,” payable in Mumbai.

Scholarship Policy

The university offers special incentives to armed forces, defence personnel, and their immediate families, including a 20% concession on the programme fee.

Explore: SVKM’s NMIMS Centre for Distance and Online Education

NMIMS Executive MBA in Digital Marketing Course Structure

HNMIMS executive MBA in digital marketing has eight semesters. Here is the detailed NMIMS Executive MBA in Digital Marketing syllabus:

Also Read:  Executive MBA in Marketing: Complete Guide 2025

Conclusion: Final Words

The NMIMS executive MBA in digital marketing programme is a very sought-after programme that has been crafted with the essential professional education and knowledge in the field of business management that would help you contribute to the industry. The digital marketing industry is expected to bloom in the coming time. Courses like these are perfect for you if you are a working professional interested in marketing. You can put your creativity to the test when you get a chance to work on the projects that are a part of the curriculum. Additionally, the programme is highly beneficial as it opens multiple other job prospects for you. Digital marketing is a very intriguing field. This course would help you develop essential skills that align with corporate expectations, needs, and realities. Therefore, if you plan to pursue this course, you must pursue a degree in executive MBA.