Exploring the Details of NMIMS Online MBA in Marketing: Eligibility, Fees & More

Are you ready to boost your marketing career? The NMIMS Online MBA in Marketing could be the fuel for your career success. Its curriculum is designed as per the industry needs. In this programme, you get a solid foundation in both traditional and digital marketing. Imagine managing a campaign for a leading brand or launching a new product in the market. This programme shall prepare you for that.

You shall gain access to live lectures, recorded sessions, and expert case studies. The flexibility of online learning allows you to balance studies with work. You could study from anywhere at any time. After programme completion, you can earn salaries ranging from INR 4 to 20 LPA. Marketing professionals are always in demand, and the programme opens doors to roles like Brand Manager, Marketing Analyst, and Digital Marketing Lead. Don’t miss the chance to gain practical insights and excel in your career with NMIMS top-notch online MBA in Marketing. 

Let’s Understand Marketing First!

In marketing you focus on building a connection between brands and their target audience. Imagine launching a new product and creating a buzz around it. That’s what marketing is all about. In India, with the rise of digital platforms, marketing has evolved rapidly. You shall find yourself adapting to modern trends like social media campaigns, influencer marketing, and content marketing. The goal is simple in marketing ‘make sure your product stands out and reaches the right audience’. In an ever-competitive market like India, businesses need skilled marketing managers.

Marketing requires strong communication and problem-solving skills. You have to coordinate with creative teams, sales departments, and data analysts. By learning these skills, you could lead the next big campaign or rebrand a major company. It opens doors to endless opportunities for creative and strategic minds.

Programme Objectives of NMIMS Online MBA

1. Master Core Marketing Concepts. You shall develop a deep understanding of marketing fundamentals.

2. Enhance Strategic Thinking. Learn to create effective marketing strategies for business growth.

3. Leverage Digital Marketing. Gain expertise in digital tools like SEO, social media, and analytics. 

4. Develop Consumer Insights. Learn to analyse consumer behaviour to drive better marketing decisions.

5. Boost Communication Skills. Sharpen your ability to craft compelling messages for different audiences.

6. Lead with Creativity. You shall explore innovative solutions for real-world marketing challenges.

7. Understand Global Marketing Trends. Stay updated with the latest marketing trends and global practices.

8. Expand Leadership Abilities. Strengthen your leadership skills to manage marketing teams and projects.

9. Apply Data-Driven Decisions. Learn to use data and analytics to optimise marketing efforts.

10. Prepare for Dynamic Roles. You shall be ready for diverse roles like Brand Manager, Marketing Analyst, or Digital Marketing Lead.

Also Read: 7 Reasons to Pursue an Online MBA from NMIMS CDOE

Eligibility Criteria

Here are the eligibility criteria for applying for an online MBA in Marketing.

• A bachelor’s degree from a recognised university or its equivalent. The degree should be recognised by the Association of Indian Universities (AIU). 

• At least 50% marks in your undergraduate programme.

Fee Structure of NMIMS Online MBA in Marketing

• Option 1: Annual Payment (INR)

  • ₹1,05,000 per year

  • Duration: 2 years

• Option 2: Semester Payment (INR)

  • ₹55,000 per semester

  • Duration: 4 semesters

• Admission Processing Fee: ₹1,200 applicable for all admissions

• Initial Payment: ₹10,000 collected at registration from the programme fee

• Exam Fee: ₹800 per subject per attempt

• Project Fee: ₹1,500 per exam attempt

• Scholarship Policy: The university offers special incentives to armed forces and defence personnel. It also provides the immediate family with a 20% concession on the programme fee.

Also Read: NMIMS Online MBA 2024: Fees, Admission, Eligibility & More

Subjects in NMIMS Online MBA in Marketing

There are 4 semesters in 2 years. The subjects for the first 2 semesters are nearly the same. However, in the next two semesters, you have marketing  specific subjects. The detailed syllabus is given below: 

Placement and Career Services at NMIMS CDOE

NMIMS has a dedicated placement cell focused on connecting students with top employers. It leverages a strong alumni network. That enables you to collaborate and gain deeper industry insights. The career services programme at NMIMS CDOE serves as a one-stop solution for all your career needs. Also offers modules to help you identify your strengths and weaknesses.

The programme allows you to select relevant modules tailored to your professional growth. Explore its key components below:

• Assessments: Evaluate your cognitive and behavioural skills through aptitude and psychometric tests. Identify the best career path that aligns with your unique strengths.

• Coaching: Receive personalised coaching to match your skills and interests with career goals. Get guidance on pursuing the most suitable career opportunities for you.

• Profile Development: Gain expert advice on building a compelling CV. Improve your social media presence for better visibility in the job market. 

• Practice Interview Sessions: Participate in one-on-one mock interviews to boost your interview skills. Enhance your success in job applications, career changes, or promotions.

• Access to the Job Portal: Get 6 months of access to job portals like IIMJobs, Updazz, and Hirist. Discover job roles that align with your career aspirations. 

• Module Selection: Choose any module from the Career Service programme that meets your needs. You can enrol in multiple modules as often as required.

Career Opportunities: Create Your Path

Here’s the job roles after completing an online MBA in Marketing. The salary range may vary according to experience and organisation.

Source: Glassdoor

Final Thoughts

The NMIMS Online MBA in Marketing equips you with essential marketing skills. You shall master both traditional and digital marketing strategies. The flexible learning format helps you balance studies with your busy schedule. With experienced faculty and practical case studies, you shall gain real-world insights. Graduates from this programme enjoy exciting roles like Brand Manager or Digital Marketing Lead. The course prepares you to face the dynamic marketing world with confidence. Join NMIMS Online MBA today and unlock your potential in marketing.