Executive MBA in Marketing: Complete Guide 2024

“It’s not what you sell that matters as much as how you sell it!” – Brian Halligan, CEO & Co-Founder, HubSpot

Competition is getting fierce day-by-day and consumer preferences are evolving rapidly. With this change, every business must have the skills to adapt to the changes with a strong presence in the market. This is one of the best reasons to pursue an Executive MBA in Marketing.

An Executive MBA with a specialisation in Marketing appears as a powerful tool for professionals who are seeking to thrive in the world of commerce. It helps professionals develop the relevant skills and acumen required to lead a team of passionate marketers and drive an organisation towards growth.

This article explores the benefits of pursuing an Executive MBA in Marketing, highlighting the impact it can have on both individual careers and the business landscape as a whole.

What is an EMBA in Marketing?

Executive MBA (EMBA) in Marketing is curated for business professionals and working individuals who are looking to move up the career ladder or are seeking opportunities to gain relevant marketing skills. It is perfect for professionals who can not go for a full-time MBA marketing programme or who do not want to disturb their jobs while pursuing an MBA.

This programme primarily sharpens your managerial skills and enhances your expertise in marketing strategies.  The duration can be over two years depending on the particular university or college. This Executive MBA in Marketing programme offers a curriculum that not only delves into traditional management & marketing practices but also explores the latest trends and innovations in the marketing domain.

Why Opt for an EMBA with a Specialisation in Marketing?

An EMBA  with a specialisation in Marketing equips you with the knowledge of the business landscape, where innovation and strategic thinking play pivotal roles. Pursuing this course emerges as a compelling choice to elevate your career and offers you numerous advantages:

• Strategic Marketing Expertise: As already mentioned, it helps you to acquire advanced knowledge of marketing strategies, consumer behaviour, and market trends to formulate and implement effective marketing campaigns.

• Leadership Development: You will be learning about one of the core pillars of pursuing an Executive MBA with a specialisation in Marketing that is focused on leadership development. This aspect is critical as it is more than traditional marketing skills that aim to shape you into a visionary leader who can drive organisational success. It will also prepare you for high-level decision-making roles within your organisation.

• Networking Opportunities: During this course, you will get many chances to go through events, alumni networks, and global perspectives. You will be working in collaborative projects, workshops, and career services to amplify your networking opportunities. In essence, this programme serves as a strategic gateway to grow your network with a powerful and influential professional network.

• Applied Learning: The best part about choosing an Executive MBA with a focus on Marketing stands out for its commitment to applied learning. That ensures that you are getting theoretical knowledge that translates directly into practical marketing scenarios. You will learn through real-time case studies, simulations, and industry projects, to gain hands-on experience. This results-oriented approach distinguishes marketing executives with an Executive MBA as adept and immediately impactful in your roles.

Who can Go for an Executive MBA in Marketing?

Marketing is a business necessity, whether you are in manufacturing, technology, finance, or any sector, a broad understanding of marketing principles is essential for sustained business growth. This is the primary reason you must sharpen your marketing skills, and expand your strategic thinking. If you are aiming to lead marketing teams, shape brand strategies, and contribute to the overall strategic direction to the companies then you should definitely go for it.

Programme Curriculum

Eligibility Criteria for EMBA in Marketing

Most universities require candidates to meet the following eligibility criteria:

• You are required to have a Bachelor’s degree with a minimum of 55% marks from a recognised university.
• Substantial work experience in a managerial or executive role
• Some universities may require entrance exams such as CAT/MAT/GMAT/GRE/XAT.
• Some universities may conduct personal interviews or group discussions as part of the admission process.

Note: The duration of the required work experience and the minimum aggregate score can differ, depending on the particular university or college. It is advisable for students to verify these details with the respective college or institute during the application process.

Entrance Exams for EMBA in Marketing

Candidates may be required to take an entrance examination such as GMAT, GRE, or specific EMBA entrance tests conducted by universities. So it is essential to check with the respective university for the scheduled exams.

Programme Fee

The fee for the EMBA in Marketing programme varies depending on factors such as the university, location, and mode of study. On average, the tuition fee ranges from INR 6,00,000 to INR 39,00,000.

How to Choose the Right EMBA in a Marketing Programme?

You can select the right EMBA after checking some of the basic aspects starting with curriculum, location, fee, placement services, and networking opportunities. By evaluating these aspects, you can make an informed decision aligned with your career goals.

Top Colleges for EMBA in Marketing

Related: Top 10 Executive MBA Colleges in India

Job Roles and Estimated Salary After EMBA in Marketing

Salary Source: GlassDoor & AmbitionBox

You can choose your suitable job role and can get a competitive salary. Further, it also depends on individual experience, the industry, and the location of the job.

Let’s learn about these job roles in a little more detail

• Marketing Director: Aa a Marketing Director, you are responsible for taking care of the entire marketing department. You will develop and implement strategic marketing plans, manage budgets. You will have to lead a team to achieve organisational goals. As a Marketing Director, you will play a crucial role in shaping the brand’s image and ensuring effective communication with the target audience.

• Brand Manager: As a Brand Manager you are required to build and maintain a strong brand identity. You are also responsible for developing brand strategies and coordinating product launches. You will collaborate with various departments to align all aspects of the business.

• Sales Manager: Sales Managers are in charge of leading sales teams to achieve revenue targets. They develop sales strategies, set goals, and analyse performance metrics. Sales Managers also establish relationships with clients and negotiate deals.

• Market Research Analyst: As a Market Researcher Analyst, you will gather and analyse data to help organisations understand market trends, consumer behaviour, and competitive landscapes. They use this information to provide insights and recommendations for strategic decision-making.

• Marketing Information Personnel:

  As a Marketing Information Personnel, you are tasked with collecting and analysing data related to marketing performance. You will use various tools and methods to gather insights into market trends, consumer preferences, and competitor activities.