Jagpreet
17 June, 2024
Table of Contents
Full form of B.Des is Bachelor of Design. It is a 3-4 years course that encompasses a curriculum to provide specialisations to students like multimedia designing, visual communication, graphic designing, textile designing, VFX design, accessory designing, etc.
Marketing is a tricky aspect of running a business. It is a cumbersome process that involves multiple aspects of a product or service. What makes a product successful, however, is not just how it is marketed but even its dimensions such as its design, quality, and pricing. The design of a product makes it more visually appealing. If you have to pick a new product from the shelf, the first impression you will create will be based on its appearance. Brands invest a lot in how their product is designed. A simple juice bottle has progressed in terms of its design over the years. Between these two juice bottle designs, which one are you more likely to pick? Another factor that has changed the designing aspects of food products is making their packaging transparent. This is one way of building trust in the market among your consumers.
When you see the product and how it appears on the inside, you are likely to trust that and the brand more. Additionally, design plays an integral role in other industries as well. Fashion, architecture, textiles, graphics, animation, interior and much more. The sole purpose of investing in a good design is to ensure that the final result appears visually appealing. To make this successful, the job demands creativity and innovation. The professional or designer should be updated with the latest trends and have a keen eye for colours. They should have the ability to enhance even a monotonous-looking product.
The fashion industry completely runs on the basis of design and creativity. It takes inspiration from the life around us. A designer has to put together their inspiration and trends and meticulously design the product or garment. The design, then holds such a value that it is sold for lakhs and crores. Not only the appearance, but the design is also responsible for ensuring the product is comfortable to use. In the field of interior designing, the work of the professional involves designing a house or any other property in a way that not only does it appear unique but is also practical.
In the animation and graphic fields, design is important for creating graphics, videos, and other such content used for digital marketing. Wedding planners and photographers also heavily rely on seamless graphic design to enhance the quality of photos and videos. In a nutshell, designing in every industry is an integral job. Now let us understand the course of B.Des that sets the foundation.
| B.Des full form | Bachelor of Design |
| Course type | Degree course |
| Course Level | Bachelors |
| Course Mode | Regular mode, Open / Distance Learning |
| Duration of the course | Four years |
| Eligibility | Full Time: Graduation from a recognised university with 50% marks. |
| B.Des Course Entrance Exams | NIFT Entrance Exam (CAT & GAT), NID Entrance Exam (Prelims & Mains), UCEED, CEED, AIEED |
| Specialisations | UX/UI Designer |
| Web Designer/Developer. | |
| Sustainable Fashion Designer. | |
| Interior Designer. | |
| Product Designer. | |
| Animation Artist. | |
| Graphic Designer. | |
| Colleges offering the B.Des Course | National Institute of Fashion Technology, New Delhi || National Institute of Design, Ahmedabad |
| National Institute of Fashion | |
| Indian Institute of Technology Bombay | |
| Amity University Mumbai | |
| National Institute of Fashion Technology, Chennai | |
| National Institute of Fashion Technology, Gandhinagar | |
| National Institute of Fashion Technology, Patna | |
| Amity University Noida | |
| Pearl University | |
| NEIFT | |
| Average Salary | INR 5,00,000 to INR 8,00,000 |
| Job Domains | Graphic Designers |
| Interior Designer | |
| Multimedia Designer | |
| Animator | |
| Space Planner | |
| Packaging Designer | |
| Exhibition Designer | |
| Toy Designer | |
| Industrial Designer | |
| Furniture Designer | |
| Product Designer |
Students must have a minimum of 50% aggregate marks in their 12th grade from any stream to be eligible for admission to the B.Des programme. Additionally, candidates must achieve the required cutoff scores in various entrance exams, which differ according to the institution’s prerequisites. The B.Des admission process typically involves multiple steps, including a written entrance test, group discussions, and other exercises. Some colleges may also offer admissions based on merit. Candidates who meet the B.Des eligibility requirements, outlined below, can apply for this programme.
Here is a list of eligibility criteria you may have to cross-check to be admitted to the Bachelor of Design course.
Educational Qualification: For a B.Des course as a graduation degree, a minimum of 10+2 pattern education must have been obtained with at least a 50% score.
Subjects: Some programmes may require that the applicant has studied Design related subjects, however, you can study any other subjects like Science, Commerce, or Arts, at the 10+2 level. Aaddtionally you can also prepare for subjects like
Fine Arts
Computer Science
Mathematics
Graphic Design
Fashion Studies
The list of documents may vary and depend on the specific college, however, here is a list of general documents required at the time of admission for the B.Des Course:
Passport Size Photograph
Address Proof
Graduation Certificate
Income Certificate
Transfer Certificate
Graduation Mark sheet
Here is a step-by-step process for taking admission to the Bachelor of Design course:
Checking for eligibility: You need to ensure the eligibility criteria set by the university if you wish to be admitted. The basic requirement is graduating from a recognised university with at least 50% marks.
Applications: You are required to carefully fill out the application form for your course and attach the documents mentioned. This form is usually available on the college website. Keep an eye on the opening and closing dates of the form to submit on time. Sometimes, the college may extend the date of submission, hence, always keep track of the details.
Entrance Exams: Colleges/ Universities require eligible students to appear for entrance exams for the programme. The examination has a set paper pattern by the college and is employed to test the students on various parameters. There are specific entrance exams such as
NIFT Entrance Exam (CAT & GAT)
NID Entrance Exam (Prelims & Mains)
UCEED
CEED
AIEED
Shortlisting: The students with a desirable academic performance, and extracurricular activity profile and score well or above the cut-offs in their entrance exams are then shortlisted. They are called for the interview round where they are judged on the basis of their knowledge, communication, and verbal and non-verbal cues.
Finalisation: The interview round may have a different format depending on the college, however, once you crack the interview, you are invited for further formalities. This includes documentation, paying the admission fees, and induction for learning about the programme, the college, and its curriculum.
| College Name | Recognition & Accreditation | Course Fee (subject to change) |
| Manipal Academy of Higher Education | NIRF 6 | INR 9,82,000 |
| MIT Art, Design & Technology University | NIRF 94 | INR 4,25,000 |
| Pearl Academy | UGC recognised | INR 7,28,500 |
| Amity University | NAAC A | INR 1,00,000 to INR 2,00,000 |
| UPES Dehradun | NIRF 79 | INR 13,01,524 |
| College Name | Recognition & Accreditation | Course Fee (subject to change) |
| Manipal Academy of Higher Education | NIRF 6 | INR 9,82,000 |
| MIT Art, Design & Technology University | NIRF 94 | INR 4,25,000 |
| Pearl Academy | UGC recognised | INR 7,28,500 |
| Amity University | NAAC A | INR 1,00,000 to INR 2,00,000 |
| UPES Dehradun | NIRF 79 | INR 13,01,524 |
The Bachelor of Design or the B.Des course is spread across four years or eight semesters. Here is a list of the subjects you will be taught. The subjects may differ depending on the college/ university.
| Semester | Syllabus |
| Semester 1 | Design Fundamentals |
| Elements Of Design | |
| Material Science | |
| Communication Studies In Design | |
| Creative Visualization Techniques | |
| Technical Design Drawing | |
| Sketching & Drawing | |
| Semester 2 | Design Thinking |
| Principles of Design | |
| Colour | |
| Physical Ergonomics | |
| Geometry | |
| Visual Composition | |
| Rendering and Illustration | |
| Semester 3 | Architectural Studies in Design |
| Communication Studies in Design | |
| Model Making and Hand Toll and Workshop | |
| Computer-aided Design and Manufacturing | |
| Specialisation Electives | |
| Semester 4 | Design Thinking |
| Design Management | |
| Kinetic art and Automated Design | |
| Display and Control Design | |
| Specialisation Electives | |
| Semester 5 | Creative Narration |
| Humanities and Social Studies | |
| Design Research Methodology | |
| Connectivity and Mobility | |
| Design Workshop | |
| Specialisation Electives | |
| Design Workshop | |
| MOOC | |
| Semester 6 | Product Branding and Identity |
| Materials Processes in Design | |
| Sustainable Design | |
| Control System in Design | |
| Specialisation Electives | |
| Design Project | |
| MOOC | |
| Product Design | |
| Semester 7 | Professional Practice in Design |
| Form in Four Dimension | |
| Material and Processes in Design-II, Production Planning | |
| Design Documentation – II | |
| Semester 8 | Design Degree Project |
| Elective- V | |
| Industrial Training | |
| Design Project- V |
The pay scale of the respective job profile may differ depending on the educational qualifications combined with their experience. The information given is a general outlook of the salaries offered by companies for the mentioned job roles.
| Jobs | Pay Scale |
| Graphic Designer | ₹27,900 per month |
| Product designer | ₹13,00,000 per year |
| Animator | ₹45,583 per month |
| Fashion Designer | ₹35,417 per month |
| Interior Designer | ₹29,575 per month |
| UC/UI Designer | ₹5,50,000 per year |
| Industrial Designer | ₹7,30,000 per year |
| Textile Designer | ₹28,482 per month |
| Web designer | ₹1,75,286 per month |
| Exhibition Designer | ₹40,000 per month |
| Visual Designer | ₹8,32,500 per year |
| Art Director | ₹8,55,000 per year |
Design as a profession is going to remain in demand even in the coming years. Not only will technology accompany the profession but it will also make it easier. Today an application like Canva has made it easier for so many of us to simply design the graphics we need. There is no coding or programming language involved. Similarly, there are video making applications that have made videos more convenient to be designed. Across all the industries, there are several professionals who work on the design aspect. This could be related to product, textile, fashion or even interiors.
There might be speculations that designing can be replaced by technology such as artificial intelligence, however, what design also requires is creativity. Innovation and creativity are always unique and fresh. Henceforth, technology can never completely take over the job of a designer. Design is also necessary in terms of ensuring the practicality of a product and its usage. A product or service should only add convenience to your daily life. The design of a product ensures that it is more user-friendly. The coming years will also witness a rise in this industry. What you require is creativity, ability to judge colours and manage them in a design and the drive to innovate.
A B.Des course imparts knowledge of contemporary design practices, industry trends, and technological advancements. Academicians often provide students with valuable insights and exposure to the real-world design landscape.
B.Des is a 4-year bachelor’s programme that offers excellent career opportunities for graduates. Some of the top job profiles include Creative Director, Art Director, Graphic Design Manager, User Experience Designer, and Video Game Designer.
A B.Des degree opens the door to a world of creative and fulfilling career opportunities. Whether you choose to become a graphic designer, fashion designer, interior designer, or explore other design-related fields, your B.Des education equips you with the skills and knowledge to succeed.
No, being good at drawing is not necessary to pursue a course in graphic design.
Yes, B.Des has significant scope, offering diverse career opportunities in various design fields like graphic design, fashion design, interior design, and product design.
