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Kamaldeep
05 March, 2024
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“There are two forces, that can carry the light to all corners of the world
One is the Sun in the heavens and another is the Media down the earth.”
-Mark Twain
The media industry is like a growing tree, and young people who want to build their careers in it, study Bachelor of Journalism and Mass Communication (BJMC) and Bachelor of Mass Media (BMM) programmes. These programmes provide a strong foundation for a media career.
Some students choose to stay on the branch, while others aspire to reach higher heights. An MBA in Management acts like a sturdy ladder that helps you climb to the top of the tree.
It will expand your skills and let you explore the diverse world of media.
According to one of the published articles in Fortune Education, MBA degrees can lead you to more job opportunities. Research from Victoria University Online found that companies trying to recruit within the year 2021 approached 69% of MBA holders in the U.S., Australia and Great Britain.
Now you are ready to opt for an MBA but you might feel like choosing a movie genre – endless options and the pressure to pick the right one.
Do not worry mate, this article will show you the top MBA specialisations that match well with your BJMC or BMM background.
You might have spent years studying the world of media and communication – News, Advertising, Film and Social Media. “What’s next?” Have you considered taking your skills to the next level with an MBA for bagging a job in the field?
Here is why an MBA might be the perfect fit for you:
While BJMC and BMM provide you with a strong foundation in communication skills and media theory, on the other side in an MBA, you will learn about Business Management, Marketing and Finance which are crucial for success in the media industry.
The media world is so competitive that you ought to have an MBA on your resume that can set you apart from other applicants. It will show employers that you do not only have communication skills but also the business sense that is needed to thrive in a fast-paced world.
An MBA will unlock more career opportunities than just journalism. You could become a Media Manager, Marketing Director, Digital Strategist, Entrepreneur, or even go for leadership roles within media organisations.
You will get the opportunity to learn from experienced professionals who have worked for years in their respective fields. This means you will gain practical knowledge and insights that cannot be found in textbooks.
You’ll be connecting with the people already established in the media world through your fellow students and professors. This will open the doors to valuable internships, job opportunities, and mentorship.
Choosing the right career path is one of life’s most significant decisions. A fulfilling career can give you financial stability, meaning, and chances to grow. Finding the right career opportunity can be a piece of cake if you do it with all your passion.
| Specialisation | Description |
| Media Management | Media Management especially focuses on strategic planning and business operations. You will also learn about leadership skills that are required to manage media organisations. |
| Marketing Communication | This specialisation concentrates on the effective promotion of products, services, and brands through various media channels and platforms. |
| Digital Marketing | Digital Marketing emphasises online marketing strategies. You will also be learning about Social Media, Content Marketing, SEO, PPC, and email marketing. |
| Advertising Management | This specialisation focuses on creating, implementing, and managing advertising campaigns across different media platforms and channels. |
| Brand Management | You will learn about building and maintaining a brand’s identity, reputation, and value proposition in the market. |
| Public Relations | Public Relations is all about managing communication between an organisation and its stakeholders to build a positive reputation. |
| Corporate Communication | You will be managing internal and external communication within organisations to align with corporate goals and values. |
| Media & Entertainment Management | You will learn about the management and production aspects of the entertainment industry, including film, TV, and music. |
| Job Role | Average Salary (Per Year) |
| Social Media Manager | ₹5.4 Lakhs |
| Marketing Communication Specialist | ₹12.1 Lakhs |
| Digital Marketing Manager | ₹12.2 Lakhs |
| Advertising Manager | ₹8.7 Lakhs |
| Brand Manager | ₹17.9 Lakhs |
| Public Relations Specialist | ₹6 Lakhs |
| Corporate Communications Manager | ₹13.7 Lakhs |
| Entertainment Manager | ₹15.4 Lakhs |
Source- AmbitionBox
| Institute Name | Fee |
| Online Manipal, Jaipur NA | ₹1,75,000 (Total Fee) |
| Suresh Gyan Vihar University, CDOE | ₹58,000 (Total Fee) |
| Jaipur Engineering College and Research Centre University, DDE | ₹13,125 (Per Semester) |
| UPES | ₹1,50,000-1,99,000 (Total Fee) |
| Amity University | ₹1,79,000 (Total Fee) |
| Name of the University | Fee |
| IIM Ahmedabad | ₹33,00,000 |
| IIM Bangalore | ₹24,50,000 |
| IIM Kozhikode | ₹22,50,000 |
| IIM Calcutta | ₹31,00,000 |
| XLRI Jamshedpur | ₹23,15,000 |
| Symbiosis Institute of Business Management | ₹24,59,000 |
By combining strong communication skills with business acumen and technological expertise, you can unlock a world of opportunities in this dynamic and exciting field. If you are passionate about media and communication and aspire to a successful career in this industry, this specialised program can be the perfect stepping stone to achieving your goals.
