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Prashant
29 October, 2024
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Have you noticed that the admissions for online BBA are on the rise in India? With the country’s projected growth rate of 6.2% in 2024 , it’s no surprise that more students gravitate toward business degrees like a BBA, especially in marketing. A globally recognised online BBA degree can earn you lucrative career opportunities in marketing, branding, career development and consulting roles.
It is even more effective if it ties to the legacy and reputation of the Narsee Monjee Institute of Management Studies (NMIMS). If you are considering the marketing field after the 12th, then the NMIMS online BBA is a great option. In this blog, we will explain everything about the NMIMS Online BBA in Marketing, including its fees, eligibility, admission process, mode of study, and job placements.
Choosing a career after 12th grade can be daunting for many of us. Even with a clear idea of your preferred career path, many of you may find it challenging to select the right college that aligns with your goals. If you want to pursue a career in marketing, choosing NMIMS Online BBA is worth the shot.
But how? NMIMS has a strong academic reputation, flexible curriculum, and industry connections. Not only that, NMIMS online BBA emphasises on developing the necessary skill set in marketing that prepares students for real-world challenges.
Let’s quickly see all the pointers that make NMIMS Online BBA worth the investment:
UGC-DEB approved
Globally accepted
Industry focused curriculum
Mentored by industry experts and experienced professionals
Flexible learning and structured pedagogy
Access to digital learning materials
Industrial collaborations through seminars, guest lectures, workshops
Personalised career services
Global networking of NMIMS Alumni
Excellent placement records
Connections with 500+ hiring partners
Financial aid and support provided
Related: Why an Online BBA is a Smart Investment for Aspiring Business Leaders?
The NMIMS online BBA fee is INR 131,000/-; however, if you are not comfortable paying in one go, then you can split your fees annually (total 3 years) or into semester-wise payments (total 6 semesters).
For annual payments of NMIMS online BBA fees , you can pay the following:
An amount of INR 47,000/- for the 1st Year
An amount of INR 56,400/- for the 2nd and 3rd year
For semester-wise payments of NMIMS online BBA fees, you can pay in the following pattern:
An amount of INR 25,000/- for the 1st and 2nd Semesters
An amount of INR 30,000/- for 3 to 6 Semesters
For the online BBA fee payment, the EMI facility is also available for 3, 6, 9, and 12 months via credit cards from the following banks:
HDFC Bank
ICICI Bank
Axis Bank
Citi Bank
Standard Chartered Bank
HSBC Bank
Kotak Mahindra Bank
The university extends a 20% fee concession to armed forces personnel, defence staff, and immediate family members.
With a robust network of industry connections and dedicated career services, NMIMS has an impressive placement track record to offer its students. As per the previous records, the average CTC you can earn is 5.54 LPA. This can vary depending on your skill set.
So, now let’s evaluate the return on investment (ROI) of NMIMS BBA in Marketing.
| NMIMS Online BBA Fees | Average CTC Offered (LPA) | ROI Calculated (in Percent) |
| INR 1.3 LPA | INR 5.5 LPA | 323.08% |
How did we calculate?
We used this formula:
| ROI = {(Average CTC – Course Fee) / Course Fee } * 100 |
Here’s the breakdown of the calculation
Course Fee: INR 1,30,000 (or 1.3 lakh)
Average CTC: INR 5,50,000 (or 5.5 lakh)
The difference between course fee and average CTC = (5.5-1.3) LPA = 4.2 LPA
Substituting the values into the formula, we get
= ( 4.2 LPA / 1.3 LPA) * 100
= ( 4,20,000/ 1,30,000) * 100
= 3.23077 * 100
= 323.08%
Are you wondering if you’re eligible to apply for the NMIMS Online BBA programme? Don’t worry, the eligibility criteria are discussed below.
The candidate must have passed 10+2 in any discipline from a recognised board with a minimum overall percentage of 50%.
For SC/ST/OBC/PWD categories, the minimum percentage is 45%
The Bachelor in Business Administration is a three-year (spanning 6 semesters) programme offered online. The students will get the following elements of learning in the online BBA programme:
Course Content: Recorded videos + digital study materials
Access to Student Portal: Dashboard that provides your academic calendar, your attendance, syllabus completion and your progress track record
LIVE Lectures: Case study sessions, teaching sessions, doubt-clearing sessions, masterclasses from industry experts
Access to Digital Library: You can access a plethora of digital study materials in the form of PDFs, Docx, etc.
Student Support: Student can place their queries through calls, tickets and chat support on the portal
Related: Review of NMIMS Online BBA in Business Analytics
Enrolling in the NMIMS online BBA programme is a quick and hassle-free process designed to make your journey seamless. The admission process for NMIMS online BBA involves a few steps discussed below:
Step 1: Registration: To enrol, you must fill out the online registration form and pay the admission processing fee.
Step 2: Submission of Documents: In the next step, the candidates must upload the Gazette Attested photocopies of their documents. The documents include:
Academic Documents
Work Experience Document (if any)
Photo Identity
Passport Size Photograph
Additional admission requirements are DEB ID and ABC ID. As per UGC guidelines, all applicants are required to include the following details on the admission form.
Step 3: Payment: The fee payment involves both online and offline modes.
You can either pay the programme fees online or via demand draft payable at Mumbai in favour of ‘SVKM’s NMIMS’.
You can also avail yourself of a loan facility for all programmes, even without a credit card. EMI Facility (3, 6, 9, 12 months) is available via online payment using credit cards from the banks including HDFC, ICICI, Axis, Citi, Standard Chartered, HSBC, and Kotak Mahindra Bank.
Step 4: After document approval, payment approval, and student verification, your admission will be confirmed, and the university will issue you a “student’s number.”
Note: After your admission is confirmed, a study kit will be dispatched, student portal activation will be held, and online lectures will be held.
An NMIMS online BBA in Marketing graduate can explore diverse job roles across industries. Let’s examine some of these job roles and their salaries.
| Job Roles | Average Salary |
| Sales Executive | INR 2.16 LPA – INR 3.60 LPA |
| Market Research Analyst | INR 3 LPA – INR 7 LPA |
| Marketing Manager | INR 8 LPA – INR 20 LPA |
| Brand Manager | INR 7 LPA – INR 21 LPA |
| Advertising Executive | INR 1.68 LPA – INR 3.12 LPA |
| E-commerce Manager | INR 5 LPA – INR 12 LPA |
| Public Relations Specialist | INR 2.40 LPA – INR 4.80 LPA |
| Customer Relationship Manager (CRM) | INR 2.16 LPA – INR 3.84 LPA |
| Retail Manager | INR 5 LPA – INR 9 LPA |
| Event Marketing Specialist | INR 3 LPA – INR 9 LPA |
Source: Glassdoor
As India’s economy is on the rise, commercial enterprises and homegrown multinationals are looking to hire entry-level professionals in marketing. NMIMS’s online BBA provides a solid foundation for undergraduates in essential business concepts, mainly marketing strategies and honing leadership skills.
The programme is the perfect launchpad to meet the growing demand for marketing jobs. It gives you a tailored curriculum, flexible learning options, various career services, and complete online student support. If you want to kickstart your career with a comprehensive business education, enrolling in NMIMS online BBA is one of the best choices to stay competitive in the job market.
