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Jagpreet
16 November, 2023
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“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, (Author and Blogger)
The digital revolution has led to the dawn of a new era in the business world. In order to thrive, every enterprise must maintain a strong online presence. Thus, there has been a continuous spike in the demand for accomplished Digital Marketing Professionals over the past decade.
Today, businesses require individuals who understand both the core concepts of management as well as the nuances of Digital Marketing. This is primarily the reason why an MBA in Digital Marketing is gaining prominence. The two-year postgraduate programme will equip you with comprehensive knowledge of marketing tools and how to use them to promote the products & services of a company.
An MBA in Digital Marketing is a two-year postgraduate programme that imparts knowledge of various digital marketing tools and practices. It equips students with sound knowledge of the various emerging trends in the domain. Furthermore, it helps students understand the various know-how of the digital world and how they can leverage it to promote their products and services.
| Course Name | MBA in Digital Marketing |
| Course Type | Master’s Programme |
| Modes | Full-Time, Part-Time, Distance, Online |
| Eligibility | Graduate in any field with a minimum of 50% marks in aggregate from a recognised university |
| Duration | 2 Years |
| Average Salary Offered | INR 4.7 LPA |
| Employment Roles | – Digital Marketing Manager – Brand Manager – Social Media Manager – Email Marketer – SEO Specialist – Content Marketer – Paid Media Manager |
An MBA with specialisation in Digital Marketing introduces to students the various concepts and principles of digital marketing. This includes digital marketing strategies, SEO, content marketing principles, social media marketing, etc.
Students learn how to use different tools, techniques and strategies to promote a product/service. Not just this but the course also provides opportunities to learn how to develop digital marketing strategies, how to use data analytics, how to measure marketing performance and how to use various online tools to engage audiences.
Here, we have listed a few advantages that an MBA with specialisation in Digital Marketing offers:
As already mentioned, an MBA will offer in-depth insights of the digital marketing world. Furthermore, it will help you to understand the various tools such as web analytics, keyword research, SEO, etc.
An MBA being a professional degree will bring you many opportunities to apply the knowledge that you gain in the classroom. You will get to work on various projects, internships, workshops, case studies, etc. to learn the practical applications of various tools and principles.
During the course, you will get a chance to interact with various academic and industry experts by means of seminars, webinars, expert sessions, etc. Furthermore, your classmates will also be great assets as they will be the ones who will assume leadership positions at various companies in the near future.
The best part about an MBA in Digital Marketing is that it will not only supply you with the fundamental knowledge of the field but will also equip you with the knowledge of various core concepts of business. It will help you understand the intricacies of the current market and help develop an entrepreneurial mindset.
Most of the universities offer all-encompassing placement services including skill development, resume building, interview preparation, portfolio building services. All this will give you an edge over your competitors. Furthermore, the placement drives and job fairs organised by the universities will open a plethora of opportunities for you.
Digital Marketing has today become an important aspect for every business. Whether you are selling bedsheets or providing catering services, having a strong online presence is a must. Therefore, it only makes sense that you must get acquainted with the various nuances of Digital Marketing. So, the question of who should go for an MBA in Digital Marketing seems vague as everyone wants their business to thrive in this digital economy.
| Semester 1 | Semester 2 |
| Foundations of Management and Organisation Behaviour | Financial Management |
| Accounting for Managers | Product and Brand Management |
| Managerial Economics | Consumer Buying Behaviour |
| Quantitative Techniques for Managers | Fundamentals of Digital Marketing |
| Marketing Management | Integrated Marketing Communications |
| E-Commerce | Website Planning and Structure |
| Lab for Microsoft Office | Business Research Methods -Workshop |
| Personal Development, Communication, Teamwork – Workshop | Communication and Leadership Development Workshop |
| Content Management System-Lab |
| Semester 3 | Semester 4 |
| Search Engine Marketing & Search Engine Optimization (SEO) | Services Management |
| Social Media Marketing | Strategic Management |
| Content Marketing | Personal selling and Sales Management |
| Digital Entrepreneurship | Project Management for Digital Marketing Firms |
| Lead Generation and Marketing Automation | Affiliate Marketing and Google AdSense |
| email marketing, Mobile Marketing and Video Marketing | Analytics- Web and Google |
| SPSS Lab | Lab: LinkedIn and Twitter Marketing |
| Placement Training | Creative, Design Thinking and Skill Development |
| Summer Internship | Placement Training |
| Project Work |
Most of the universities require the following eligibility criteria:
It is important to note here that the above-mentioned eligibility criteria is the general criteria that most universities follow. However, it may vary depending upon the university.
In addition to the above-mentioned conditions, some universities also require candidates to appear for a personal interview/group discussion/micro-presentation.
| Exam Name | Exam Date |
| CAT 2023 | 26th November 2023 |
| CMAT 2024 | To be declared |
| XAT 2024 | 7th January 2024 |
| MAT 2023 | MAT PBT: 3 September 2023 MAT CBT: 17 September 2023 |
| NMAT by GMAC 2023 | To be declared |
| SNAP 2023 | 10 December 2023 – 22 December 2023 |
The fee for the MBA with specialisation in Digital Marketing programme varies depending upon a number of factors such as university, location, mode of study, etc. However, the average tuition fee for the programme ranges from INR 5,00,000 to INR 15,00,000.
Just like the General MBA programme, you can pursue an MBA with specialisation in Digital Marketing via regular, distance and online modes. You also have the option to pursue the course part-time. Here, we have discussed all the modes available to you in the MBA programme:
In the full-time or the regular mode of learning, you have to visit the campus everyday to attend your MBA in Digital Marketing classes. This means that you get a chance to attend all the campus events, engage in classroom activities and enhance your personality.
The part-time mode allows you to focus on your other commitments with the option to attend evening or weekend classes. This brings you the best of both worlds as you still get the campus experience while continuing your job. However, it might get a little hectic to manage both jobs as well as classes side by side.
Pursuing your MBA through distance learning offers a lot of flexibility and convenience. You can continue working while learning. You can study at your own pace whenever it suits you.
You can also pursue your MBA with specialisation in Digital Marketing through online learning mode. This allows you to continue your studies as per your convenience from the comfort of your home. You get access to recorded as well as live lectures, allowing you to adjust the pace of your learning.
Selecting the right college for your MBA in Digital Marketing programme depends upon a number of factors. These include your interests, ambitions, location, mode of study, budget, etc. Thus, in order to find the college that perfectly aligns with your career goals, you must check various aspects such as its curriculum, location, fee, placement services, experiential learning opportunities, etc. and then make a decision.
| Regular Colleges | |
| Name of the College | Fee |
| SRM Institute of Science & Technology | INR 7,70,000 (Full Course) |
| Amity University | INR 3,70,500 (Per Year) |
| Chandigarh University | INR 1,45,000 (Per Semester) |
| Lovely Professional University | INR 2,00,000 (Full Course) |
| Online Colleges | |
| Name of the College | Fee |
| Chitkara University | INR 2,05,000 (Full Course) |
| Lovely Professional University | INR 1,60,000 (Full Course) |
| Amity University | INR 1,61,000 (Full Course) |
| Jain University | INR 2,40,000 (Full Course) |
| Dr. D.Y. Patil Vidyapeeth | INR 1,40,200 (Full Course) |
| Job Role | Description |
| Digital Marketing Manager | A Digital Marketing Manager is responsible for overseeing the planning, development, execution and management of the overall digital marketing strategy of an organisation.They are also responsible for guiding, training and supervising the Digital Marketers. |
| Brand Manager | The main role of a Brand Manager is to develop the branding strategy for a company. They manage various business functions related to advertising, communications, promotions, product development, PR, etc. |
| Social Media Manager | A Social Media Manager is responsible for establishing a strong presence of a brand across various social networking platforms. They plan, execute and manage various social media campaigns. |
| Email Marketer | Email Marketers look after the creation and management of various email marketing campaigns. They take care of the customer engagement and help in nurturing customer relationships. |
| SEO Specialist | An SEO Expert is tasked with driving traffic to a website. They optimise the content and websites so as to gain higher rankings on search engines. |
| Content Marketer | The main role of a Content Marketer is to attract and engage prospective customers. They look after the development of blogs, videos, white papers, infographics, etc. |
| Paid Media Manager | The Paid Media Manager oversees the advertising efforts of a business. They leverage data analytics to boost Facebook and Google ads. |
| Job Role | Average Salary |
| Digital Marketing Manager | INR 11.7 LPA |
| Brand Manager | INR 19 LPA |
| Social Media Manager | INR 4.9 LPA |
| Email Marketer | INR 4.1 LPA |
| SEO Specialist | INR 4.1 LPA |
| Content Marketer | INR 5.2 LPA |
| Paid Media Manager | INR 8.8 LPA |
*Source: Ambition Box
In order to pursue an MBA in Digital Marketing, you must be a graduate in any field with a minimum of 50% marks in aggregate from a recognised university. In addition to this, some universities may require you to appear for an entrance examination such as CAT/MAT/XAT/GMAT/GRE/CMAT.
During the course, you will get an opportunity to develop various skills such as:
Whether or not your MBA in Digital Marketing programme addresses current trends depends upon your choice of university. Certain universities such as Jain University, Amity University, etc. revise their current according to the latest industry practices and thus, address the prevalent trends in the market.
Yes, you can pursue an MBA in Digital Marketing online at various top universities such as Amity University, Chandigarh University, etc.
