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Kamaldeep
22 July, 2024
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“It’s one thing to plan an event and do it well, but in this day and age, you also have to learn to market it well.” – Gianna Gaudini
In today’s business scenario, the event management industry is a dynamic and flourishing sector that offers a diversity of opportunities for creativity, innovation and significant revenue generation. Especially the scope of event management in India is immense.
According to Mordor Intelligence Reports , the India event and exhibition market size is estimated at USD 5.23 billion in 2024 and is expected to reach USD 7.80 billion by 2029, growing at a CAGR of 8.31%. So, if you are someone who organises events well, has good communication skills, and has an eye for details, then an online MBA in event management can be a suitable career option for you.
The event management industry in India has experienced a significant boost in recent years. This trend is particularly evident in the growing demand for professional event managers during corporate events, weddings, exhibitions, product launches and cultural festivals.
To carve out a career in this dynamic niche, an online MBA program mecan be the most valuable and industry-focused option to excel and stand out in the competitive market. Here are some key reasons to choose an online MBA in event management for a successful career.
You can have access to the best study programmes anytime from anywhere, without having to relocate or commute.
An Online MBA in Event Management allows you to schedule your classes and study at your own pace. You can also choose your electives as per your interests and career goals.
An online MBA programme in event management is much more cheaper and affordable as compared to on-campus programmes.
The online MBA event management programme offers you many more collaboration opportunities such as discussion forums, webinars, guest lectures, workshops and alumni networks.
This programme upgrades your skillset and provides thorough training in event planning and execution. It also includes budgeting, communication, marketing, negotiation and more.
This programme opens doors to a plethora of diverse job profiles with high-paying salaries such as event manager, conference coordinator, exhibition organiser, wedding planner, marketing manager, venue manager etc.
Also Read: A Comprehensive Guide To MBA Programme
To enrol for an online MBA in event management, the candidate must fulfil the following eligibility criteria:
| Particulars Details | |
| Academic Qualifications | The candidates applying for an Online MBA in event management must have completed his/her bachelor’s degree in any discipline from a recognised university/organisation. |
| Marks Criteria | The candidates must score a minimum of 40% – 50% in aggregate in their graduation from a UGC-recognised university. |
| Entrance Exam | The candidate must take the entrance exam specified by the respective college/university. |
| English Proficiency | If English is not your first language then you might need to take an English Test. |
The duration of an Online MBA in Event Management in India depends upon the type of the programme and the institute offering the course. Let’s check out the programme duration for various programme types.
| Programme Type | Duration |
| Online MBA | 2 years |
| Online Executive MBA (EMBA) | 15 – 18 months |
| Accelerated Online MBA | 1 Year or Less |
As the demand for event managers has grown over the years, top-ranking online MBA colleges are offering comprehensive and industry-focused event management courses to make industry-ready event professionals.
These colleges are known for their tailored curriculum, high learning standards, renowned faculty, in-house practicals, case studies and community engagement. Some of the top online MBA colleges in event management in 2024 are as follows:
| Name of the College | Course Type | Programme Fees |
| D.Y Patil Online University | Online MBA in Event Management (Full-Time) | INR 1,70,000/- (for Domestic Students) INR 3,50,000/- (for International Students) |
| Manav Rachana Centre for Distance and Online Education | Online MBA in Event Management (Full-Time) | INR 1,14,000/- |
| Chandigarh University | General MBA Online Programme (with Event Management as an Elective) – (Full Time) | INR 1,50,000/- |
The syllabus for an online MBA in event management is thoughtfully designed to incorporate the fundamentals of event planning, marketing, budgeting and the latest market trends in the event industry. The syllabus also includes theory, case studies and practicals so that students get insights into marketing and promotions, risk management, event logistics, customer service and more.
The semester-wise event management course syllabus is shared below:
| Semester – I | Semester – II |
| Organizational Behaviour | Human Resource Management – I |
| Principle of Accounting | Strategic Management |
| Managerial Economics | Financial Management – I |
| Principles of Management | Principles of Marketing – I |
| Managerial Economics | Production & Operation Management |
| Quantitative Techniques | Choose any 1 Elective: Supply Chain Management/ Management Information System/ Sales Management |
| Choose any 1 Elective: Global Business Environment/ Business Law & Corporate Governance/ Business communication |
| Semester – III | Semester – IV |
| International Business | Event Concepts & Designing |
| Research Methodology | Budgeting & Costing of Events |
| Project Management | Event Laws & Licences |
| Entrepreneurship Essentials | Event Logistics & Risk Management |
| Cost & Management Accounting | Cross Cultural Event Management |
| Project Work – Part 1 | Customer Relationship Management |
| Choose any 1 Elective: Digital Marketing/ Operation Research |
Project Work – Part 2 Final Submission |
Source: DY Patil Event Management
Online MBA in Event Management has opened career pathways for diverse job roles such as event planner, conference coordinator, exhibition organiser, wedding planner, public relations manager, catering manager and more.
Thus, many renowned and reputed organisations from sectors like hospitality, entertainment, corporate, and nonprofit offer high-paying job roles to graduates so that they can drive events successfully, enhance brand visibility and achieve organisation targets effectively. Some of the top recruiters for event management in India are shared below:
| Top Recruiters For Event Management Course in India | |
| Encompass Events | Tafcon Group |
| Fountainhead MKTG | 80 Event Media Group |
| Malabar Group | E-factor |
| Cox and King | DNA entertainment networks |
| Max Healthcare | Fountainhead MKTG |
Related: Career Prospects after MBA in Event Management
Some of the popular event management job profiles and their salaries are shared below:
| Event Management Job Profiles | Average Salary |
| Event Planner | INR 1.2 LPA – 6.6 LPA |
| Conference Coordinator | INR 1.4 LPA – 4.0 LPA |
| Wedding Planner | INR 2.0 LPA – 7.5 LPA |
| Corporate Event Manager | INR 1.1 LPA – 11.0 LPA |
| Marketing Manager | INR 2.4 LPA – 24.4 LPA |
| Catering Manager | INR 1.1 LPA – 16.5 LPA |
An online MBA in event management upskills you so much more than just handing out a degree to you. It is a programme that makes a great event manager out of you so that you can launch your own company.
Pursuing this course helps you go through a transformational learning experience that develops your personality, improves your PR skills and hone leadership qualities within you.
Doesn’t matter if you are a student or a working professional, if you are looking forward to further increasing your professional expertise and broadening your career prospects, then an Online MBA in Event Management can be a value-adding programme for you. So, turn your passion into a profession and join an Online MBA in Event Management today!
To become an event manager, one must hold a bachelor’s degree in any discipline from a recognised organisation. The aspirant may need to take an entrance exam if it is a requirement of his/her preferred college.
An event manager fulfils the following roles and responsibilities:
Planning the event theme and scheduling it
Creating and managing the budget for the event
Selecting a suitable venue and coordinating with vendors and suppliers
Developing marketing strategies to promote the event
On-site event management
Managing risk factors and ensuring safety regulations
There is a wide variety of suitable courses for aspiring candidates who want to pursue event management after the 12th such as
Bachelor of Business Administration (BBA) in Event Management
Diploma in Event Management
Bachelor of Arts (BA) in Event Management
Bachelor of Hotel Management (BHM) with Event Management
Bachelor of Mass Communication with Event Management
A PG Diploma in Advertising, Media and Public Relations
As per Glassdoor Reports 2024 , the average salary for an event manager is ₹41,208 per month in India.
