Explore Courses
Top University
Jagpreet
28 January, 2025
Table of Contents
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, (Author and Blogger)
There are more than 800 million internet users in India, and the demand for digital marketers is increasing. However, it is expected to grow 900 million by 2025 (IBEF). To thrive, every enterprise must maintain a strong online presence. Thus, there has been a continuous spike in the demand for accomplished digital professionals over the past decade.
Today, businesses require individuals who understand both the core concepts of management as well as the nuances of digital marketing. This is primarily the reason why an MBA in digital marketing is gaining prominence.
Let’s explore more about the MBA in digital marketing, its eligibility, colleges, fees and career opportunities.
Must Read: Top 10 Career Options After MBA in Digital Marketing: 2025
An MBA in Digital Marketing is a two-year postgraduate programme that imparts knowledge of various digital marketing tools and practices. It equips you with sound knowledge of the various emerging trends in the domain. Furthermore, it helps students understand the various know-how of the digital world and how they can leverage it to promote their products and services.
| Details | Information |
|---|---|
| Course Name | MBA in Digital Marketing |
| Course Type | Master’s Programme |
| Modes | Full-Time, Part-Time, Distance, Online |
| Eligibility | Graduate in any field with a minimum of 50% marks in aggregate from a recognised university |
| Duration | 2 Years |
| Average Salary Offered | INR 5 LPA – 30 LPA |
| Employment Roles |
– Digital Marketing Manager – Brand Manager – Social Media Manager |
| College |
Lovely Professional University Amity University Jain Online |
| Average College Fees | INR 40,000 – 3,00,000 |
An MBA with a specialisation in digital marketing introduces you to various concepts and principles of digital marketing. This includes digital marketing strategies, SEO, content marketing principles, social media marketing, etc. You can learn how to use different tools, techniques and strategies to promote a product/service.
Not just this but the course provides opportunities to learn how to develop digital marketing strategies, how to use data analytics, how to measure marketing performance and how to use various online tools to engage audiences.
Here, we have listed a few advantages that an MBA with specialisation in Digital Marketing offers:
As already mentioned, an MBA will offer in-depth insights of the digital marketing world. Furthermore, it will help you to understand the various tools such as web analytics, keyword research, SEO, etc.
An MBA being a professional degree will bring you many opportunities to apply the knowledge that you gain in the classroom. You will get to work on various projects, internships, workshops, case studies, etc. to learn the practical applications of various tools and principles.
Networking opportunities provide access to industry professionals, peers, and alumni, enabling students to build connections for career advancement and knowledge sharing.
Digital Marketing has today become an important aspect of every business. Whether you are selling bedsheets or providing catering services, having a strong online presence is a must. Therefore, it only makes sense that you must get acquainted with the various nuances of Digital marketing. So, the question of who should go for an MBA in digital marketing seems vague, as everyone wants their business to thrive in this digital economy.
| Semester 1 | Semester 2 |
|---|---|
| Foundations of Management and Organisation Behaviour | Financial Management |
| Accounting for Managers | Product and Brand Management |
| Managerial Economics | Consumer Buying Behaviour |
| Quantitative Techniques for Managers | Fundamentals of Digital Marketing |
| Marketing Management | Integrated Marketing Communications |
| Lab for Microsoft Office | E-Commerce |
| Business Research Methods – Workshop | Website Planning and Structure |
| Personal Development, Communication, Teamwork – Workshop | Content Management System – Lab |
| Communication and Leadership Development Workshop |
| Semester 3 | Semester 4 |
|---|---|
| Search Engine Marketing & Search Engine Optimization (SEO) | Services Management |
| Social Media Marketing | Strategic Management |
| Content Marketing | Personal Selling and Sales Management |
| Digital Entrepreneurship | Project Management for Digital Marketing Firms |
| Lead Generation and Marketing Automation | Affiliate Marketing and Google AdSense |
| Email Marketing, Mobile Marketing and Video Marketing | Analytics: Web and Google |
| SPSS Lab | Lab: LinkedIn and Twitter Marketing |
| Placement Training | Creative, Design Thinking and Skill Development |
| Summer Internship | Placement Training |
| Project Work |
Most of the universities require the following eligibility criteria:
✍️Note: The above-mentioned eligibility criteria are the general criteria that most universities follow. However, it may vary depending on the university. In addition to the above-mentioned conditions, some universities require candidates to appear for a personal interview/group discussion/micro-presentation.
Just like the General MBA programme, you can pursue an MBA with specialisation in Digital Marketing via regular, distance and online modes. You have the option to pursue the course part-time. Here, we have discussed all the modes available to you in the MBA programme:
You can also pursue your MBA with specialisation in Digital Marketing through online learning mode. This allows you to continue your studies as per your convenience from the comfort of your home. You get access to recorded as well as live lectures, allowing you to adjust the pace of your learning.
Selecting the right college for your MBA in Digital Marketing programme depends upon several factors. These include your interests, ambitions, location, mode of study, budget, etc. Thus, to find the college that perfectly aligns with your career goals, you must check various aspects such as its curriculum, location, fee, placement services, experiential learning opportunities, etc. and then make a decision.
Here, you can see a list of colleges that offer regular and online MBA degrees in the digital marketing domain.
| Name of the Regular College | Fee |
|---|---|
| SRM Institute of Science & Technology | INR 4,50,000 (Full Course) |
| Chandigarh University | INR 1,60,000 (Per Semester) |
| Lovely Professional University | INR 2,00,000 (Per Semester) |
| Name of the Online College | Fee |
|---|---|
| Lovely Professional University | INR 36,400 per semester |
| Amity University | INR 1,99,000 (Full Course) |
| Jain Online | INR 1,96,000 (Full Course) |
| Dr. D.Y. Patil Vidyapeeth | INR 1,70,000 (Full Course) |
Here, you can find a list of job roles involved after completing an MBA in digital marketing.
| Job Role | Description |
|---|---|
| Digital Marketing Manager | A Digital Marketing Manager is responsible for overseeing the planning, development, execution and management of the overall digital marketing strategy of an organisation. They are also responsible for guiding, training and supervising the Digital Marketers. |
| Brand Manager | The main role of a Brand Manager is to develop the branding strategy for a company. They manage various business functions related to advertising, communications, promotions, product development, PR, etc. |
| Social Media Manager | A Social Media Manager is responsible for establishing a strong presence of a brand across various social networking platforms. They plan, execute and manage various social media campaigns. |
| Email Marketer | Email Marketers look after the creation and management of various email marketing campaigns. They take care of the customer engagement and help in nurturing customer relationships. |
| SEO Specialist | An SEO Expert is tasked with driving traffic to a website. They optimise the content and websites so as to gain higher rankings on search engines. |
| Content Marketer | The main role of a Content Marketer is to attract and engage prospective customers. They look after the development of blogs, videos, white papers, infographics, etc. |
| Paid Media Manager | The Paid Media Manager oversees the advertising efforts of a business. They leverage data analytics to boost Facebook and Google ads. |
| Job Role | Average Salary |
|---|---|
| Digital Marketing Manager | INR 6 LPA – 20 LPA |
| Brand Manager | INR 7 LPA – 24 LPA |
| Social Media Manager | INR 8 LPA – 26 LPA |
| Email Marketer | INR 6 LPA – 21 LPA |
| SEO Specialist | INR 7 LPA – 26 LPA |
| Content Marketer | INR 6 LPA – 30 LPA |
*Source: Ambition Box
An MBA in Digital Marketing in India offers immense growth opportunities. The Indian digital ad market offers an approximate value of INR 30,000 crores and grows 30% annually (IBEF). Companies increasingly prioritise skilled professionals to manage this rapid transformation. Moreover, graduates upskill themselves in SEO, social media, and analytics. This degree makes you learn tools that lead to a tech-driven economy. The digital revolution is inevitable in the business world. If you pursue this MBA, you can get senior roles, with salaries averaging INR 8–25 LPA. It’s a smart investment in a digital-first world.
In order to pursue an MBA in Digital Marketing, you must be a graduate in any field with a minimum of 50% marks in aggregate from a recognised university. In addition to this, some universities may require you to appear for an entrance examination such as CAT/MAT/XAT/GMAT/GRE/CMAT.
During the course, you will get an opportunity to develop various skills such as:
Whether or not your MBA in Digital Marketing programme addresses current trends depends upon your choice of university. Certain universities such as Jain University, Amity University, etc. revise their current according to the latest industry practices and thus, address the prevalent trends in the market.
Yes, you can pursue an MBA in Digital Marketing online at various top universities such as Amity University, Chandigarh University, etc.
Our team of experts, or experienced individuals, will answer it over online meet. Book your slot now!
Book Free Online Counselling
