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Jagpreet
22 July, 2024
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When we think about marketing, we cannot miss the biggest platforms for promoting any business. Platforms like social media and other online platforms provide businesses a global exposure.
The main objective of digital marketing is to attract customers and allow them to interact with the brand through digital media (Bhosale, V., Deepak, P., Raverkar, D., & Tamondkar, T.,2020). When we talk about digital marketing, we think of social media platforms; however, it is not limited to just social media. Digital media is beyond social media platforms. In addition, an MBA in Digital Marketing trains you in SEO (Search Engine Optimization) to help improve the website’s visibility on search engines like Google and Bing. So, terms like SEO, social media, etc are technical terms that you must learn, practise and implement over a period of time to improve a website’s visibility on search engines, increase a brand’s value, and so on. You can learn these techniques and tactics easily through an online MBA in Digital Marketing. And when we say through online MBA digital marketing, we mean sitting at your home or anywhere around the country. That is the power of earning an MBA in digital marketing online.
Let us introduce you to the easy guide to an online MBA in Digital Marketing. We will cover all the basics related to an MBA in digital marketing, such as what, how, where and when
Also Read: MBA in Digital Marketing: A Comprehensive Guide
Digital marketing is a subgroup of marketing that uses digital technology to place and trade goods. Digital media is spread worldwide so that customers can access information at their fingertips from any part of the world. Internet usage continues to detonate across the world, which is an important source of economic benefit in both B2C and B2B marketing. A great transaction of consideration must focus on the great opportunities digital marketing offerings, with little attention on the actual challenges enterprises are facing going digital. (Bhosale, V., Deepak, P., Raverkar, D., & Tamondkar, T.,2020).
Complicated to understand? Let us break it down in a simple and easier way for you:
Imagine the internet is this gigantic park with rides, games, and shows for everyone to enjoy. It’s open 24/7, and people can visit whenever they want from their phones, tablets, or computers. Digital marketing is like setting up booths and attractions in this amazing park to promote your business. Picture each booth as a website or social media page where businesses can showcase their products or services in fun and creative ways.
Online MBA in Digital Marketing would prepare your Ninja skills to learn, adapt and implement new digital marketing trends for your business growth to the fullest.
Why should you choose to do an online MBA in Digital Marketing? Why is MBA digital marketing online so popular? Now, we are going to answer these questions in the most efficient way:
The MBA Digital Marketing online has more than it looks. The online MBA in digital marketing is one of the trending courses for online MBA programmes in today’s world of technology and online platforms.
However, an online MBA in digital marketing has a bunch of goodies wrapped around its bag.
Here are some of the advantages of an online MBA in Digital Marketing:
Flexible like elastic: With an MBA in digital marketing online, you call the shots! You get the opportunity to study based on your schedule. Study when it suits your timeline, this gives you an upper hand to manage your other work.
Juggling Like a Pro: Say goodbye to the juggling act with this online MBA, you can balance work, study, and chilling with mates without breaking a sweat.
Making Mates Everywhere: Who says studying online means going solo? Nope, Get ready to meet fellow digital dynamos from around the globe. It’s like a virtual pub where you can share ideas and make connections.
Saving Your Pounds: If you have a tight budget, this online MBA won’t break the bank. Get top-notch education without the hefty price tag. Get admission to the best colleges under your budget.
Distance? What Distance?: Forget about long commutes or relocating. With this online MBA, your couch becomes your classroom. Study from the comfort of your own home, pyjamas and all.
Score That Dream Job: Get ready to shine with placement opportunities knocking on your screen. Landing that dream job in digital marketing is within reach now with this online MBA programme. Time to polish up that CV and Resume.
Fat Paychecks Await: With an MBA in digital marketing under your belt, expect those paychecks to fatten up nicely. Who said passion doesn’t pay?
Worldwide Projects, Anyone?: Bonjour, hola, konnichiwa! With worldwide project opportunities, you’ll be jet-setting digitally, working on projects from every corner of the globe. This will land you the global platform for exposure.
Here is how you can apply to some of the top colleges for MBA digital marketing online.
You must have completed a Bachelor’s degree from a recognised university or educational institution.
Some top universities might need you to have prior work experience, ranging from 2-5 years of experience.
If you’re applying for an international level, you should demonstrate proficiency in English through standardised tests like IELTS or TOEFL.
Here are the set of skills you need to exceed the limits of MBA digital marketing onlin or to become the ideal student for any online MBA in Digital Marketing:
| Skills Required | Skills Required |
| Analytical Thinking | Leadership Abilities |
| Creative Problem-Solving | Tech Savviness |
| Communication Skills | Strategic Planning |
| Digital Marketing Expertise | Adaptability |
| Research Skills | Unique Ideas |
The MBA digital marketing online course is one of the popular courses in online MBA across the nation.
However, if you are looking for other top courses in online MBA besides the MBA digital marketing online then here is the list of the top courses.
| Specialisation | Specialisation |
| Human Resource Management (HRM) | Data Science and Business Analytics (DSBA) |
| Hospital and Healthcare Management (HHM) | Digital Marketing (DM) |
| Finance Management (FIN) | Logistics & Supply Chain Management (LSM) |
| Retail Management (RM) | International Business (IB) |
| Entrepreneurship Management (EM) | Hospitality Management (HM) |
| Event Management (EVM) | Sales and Marketing (SM) |
If you are confused about what subjects you are going to cover in the MBA digital marketing online course, then here is the syllabus for the course:
| Semester 1 | Semester 2 |
| Organisational Behaviour | Financial Management – I |
| Quantitative Techniques | Human Resource Management – I |
| Principles of Management | Production & Operation Management |
| Managerial Economics | Strategic Management |
| Principle of Accounting | Principles of Marketing – I |
| Business Law & Corporate Governance | Supply Chain Management |
| Business Communication | Management Information System |
| Global Business Environment | Sales Management |
| Semester 3 | Semester 4 |
| International Business | Digital Marketing Fundamentals |
| Research Methodology | Inbound Marketing: Content & Search Marketing |
| Cost & Management Accounting | Outbound Marketing: Digital Advertisements & Social Media Marketing |
| Entrepreneurship Essentials | Web and Social Media Analytics |
| Project Management | Growth Marketing |
| Operation Research | Digital Product Management |
| Project Work – Part 1 | Project Work – Part 2 Final Submission |
Also Read: Everything You Need to Know About Online MBA Courses
We understand that not all of us have the budget to spend over 10 lakhs or heaps of money on education. This is where online MBA stands tall. The online MBA in digital marketing has the power to provide you with an impactful, long-lasting career within your budget. All this while you learn the top market skills at one click.
Here is the list of some of the top MBA digital marketing online courses available to you on your screen with just one click.
| Name of the College | Fee |
| Amity University | INR 1,95,000 (Full Course) |
| Lovely Professional University | INR 1,62,800 (Full Course) |
| Dr. D.Y. Patil Vidyapeeth | INR 1,69,200 for Indian civilians, $3,000 for international students |
| Jain University | INR 60,000 (Per Semester) |
| Manipal Online | INR 1,24,100* |
Here are some of the fee ideas for short courses in digital marketing and financial aid chances for you:
The range of fees for some digital marketing courses varies widely, depending on the platform and institution. Top online platforms like Udemy, Coursera, Simplilearn, and edX offer affordable options, with prices ranging from INR 455 to 3,499* on Udemy and INR 2,000 to 50,000* on Coursera, Simplilearn, and edX. If you prefer more structured programs, institutes like Digiperform, IIDE, and MICA offer courses ranging from INR 15,000 to 45,000*. For a premium experience, renowned colleges like IIM Indore charge anywhere INR 2,87,400 for shorter courses. IIM Ahmedabad charges 275,000.00 +GST for the Advanced Programme in Digital Marketing Business Models, Processes and Technologies. Some colleges also provide pre-recorded lectures.
Most of these top colleges for online digital marketing provide:
Scholarships
Merit-based scholarships
EMI Payment Options
Fee Waiver
You can apply for this based on your budget and the spending limit you have over the MBA digital marketing online course.
The career after completing an online MBA in digital marketing is globally boosted and in the power race currently. There are many businesses and organisations which are introduced in the job market and around the globe. Each of these businesses and companies requires a marketing team which can provide them with a higher customer rate, product sales or traffic.
This means there are multiple industries that require marketing experts. This includes
Technology, Healthcare, Finance, Retail, Hospitality, Media and Entertainment
Education, Automotive, Real Estate and Consumer Goods. You can start your journey from the role based on your skills, experience, specialisation and ambition. These job roles include Marketing Executive, Market Researcher, Marketing Coordinator, Business Development Executive, Public Relations Officer, Social Media Strategist, Digital Marketing Strategist, Content Marketer, Media Planner, and Brand Manager. You can become the next digital leader of your age.
| Job Role | Income (INR) |
| Media Planner | 5,12,561 per year |
| Social Media Strategist | 4,75,155 per year |
| Market Researcher | 4,47,600 per year |
| Public Relations Officer | 3,24,456 per year |
| Business Development Executive | 3,14,776 per year |
| Marketing Executive | 2,33,856 per year |
| Marketing Coordinator | 2,64,244 per year |
| Brand Manager | 7,06,274 per year |
| Content Marketer | 5,01,026 per year |
| Digital Marketing Strategist | 5,50,722 per year |
| SEO Strategist | 11,00,000 per year |
Source: Indeed
The journey of becoming the best out of the rest begins with one step at a time. The world needs professional digital marketing experts with excellent skills to understand what the audience wants and the ability to deliver the same to the people. The online MBA in digital marketing is a revolutionary course as it allows more flexibility, feasibility, and the ability to explore more. You can master digital marketing while you are working full-time or doing anything that would advance your career further. Many top MBA digital marketing online colleges would preview your scholarships and provide other aids so that you can study with ease. Give yourself the chance to master your skills in today’s digital age. This is the time to learn the right skills at the right time. Take your digital journey one step closer to its successful story today!
You can pursue an MBA in Digital Marketing after completing your bachelor’s degree in any discipline.
An MBA in digital marketing would enhance your skills in social media marketing, improving product visibility and promotion of the brand through different digital platforms.
You can earn from 3LPA to 15 LPA depending on your experience, job role and skills.
Yes, an MBA in Digital Marketing is worth it as it is currently one of the top-demand courses in the job market.
An MBA in Digital Marketing has many benefits; it has the ability to double your salary, get a better job role and has higher job security due to the job demands.
An MBA in digital marketing has a total duration of 2 years, which would have 4 semesters overall. However, it depends on the type of coursework and college that you are picking.
Once you complete an MBA in digital marketing, you can work as a digital marketing manager, social media strategist, and SEO specialist. There are more options across various industries.
Some of the top universities/colleges for an Online MBA in Digital Marketing are IIMs, SP Jain, DY Patil, IGNOU and Amity University.
The cost of an MBA in digital marketing depends on various factors. Factors such as facilities, location, and syllabus define the cost. However, the total cost may range from 1.8 LPA to 10 LPA.
